How to Spark Engagment with Virtual Participation

26
It’s Electric! Spark Engagement with Virtual Participation Presented by: Jeff Love and Meg Savin, FirstGiving Account Managers

description

It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management team will walk you through how to turn potential no-shows for your event into active fundraisers by offering a virtual participant option.We’re excited to share with you some noteworthy examples of nonprofits that have creatively set up virtual participation for their event. In addition we’ll warn you of common pitfalls some nonprofits have fallen into, and of course tackle your toughest fundraising questions.

Transcript of How to Spark Engagment with Virtual Participation

Page 1: How to Spark Engagment with Virtual Participation

It’s Electric! Spark Engagement with Virtual Participation

Presented by: Jeff Love and Meg Savin, FirstGiving Account Managers

Page 2: How to Spark Engagment with Virtual Participation

How this webinar works

•  A link to the slides and a recording will be sent after the webinar

•  If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen

•  Tweet about this webinar using the hashtag #fgwebinar

Page 3: How to Spark Engagment with Virtual Participation

Who is FirstGiving

Page 4: How to Spark Engagment with Virtual Participation

Online Fundraising Solutions

Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations

Page 5: How to Spark Engagment with Virtual Participation

Jeff Love FirstGiving

Account Manager

Meg Savin FirstGiving

Account Manager

@FirstGiving #fgwebinars

Page 6: How to Spark Engagment with Virtual Participation

•  What is virtual participation?

•  Why and when would you use virtual participation?

•  How do you set this up on FirstGiving?

•  How do you keep your virtual participants engaged?

•  Where are the pitfalls?

Questions we will answer in this webinar

@FirstGiving #fgwebinars

Page 7: How to Spark Engagment with Virtual Participation

How can you creatively involve more participants in your event?

@FirstGiving #fgwebinars

Page 8: How to Spark Engagment with Virtual Participation

Make them Virtual!

@FirstGiving #fgwebinars

Page 9: How to Spark Engagment with Virtual Participation

@FirstGiving #fgwebinars

Page 10: How to Spark Engagment with Virtual Participation

“Why?”, you may ask…

•  Feel apart of the event

•  Deeper sense of engagement

•  Ownership of fundraising through custom fundraising pages

@FirstGiving #fgwebinars

Page 11: How to Spark Engagment with Virtual Participation

Participate in event activity locally

Photo courtesy of: Charles Miles @FirstGiving #fgwebinars

Page 12: How to Spark Engagment with Virtual Participation

Or…throw a party!

@FirstGiving #fgwebinars

Page 13: How to Spark Engagment with Virtual Participation

When?

•  Geographic spread of supporters •  Event is taking place during a traditionally

busy time of year

•  Logistical barriers to create a live event

•  Always good idea as an additional option!

@FirstGiving #fgwebinars

Page 14: How to Spark Engagment with Virtual Participation

@FirstGiving #fgwebinars

Page 15: How to Spark Engagment with Virtual Participation

@FirstGiving #fgwebinars

Page 16: How to Spark Engagment with Virtual Participation

Steps for Students 2012

•  549 virtual participants “Hit Snooze for Students”

•  $5700 raised through fundraising pages

@FirstGiving #fgwebinars

Page 17: How to Spark Engagment with Virtual Participation

Who is your Virtual Participant? Important questions to determine who your Virtual Participants are: •  What additional value do they bring to your event? •  Does their location impede them from participating? •  Can they not make it the day of the event? •  Do they not meet age requirements of your event?

@FirstGiving #fgwebinars

Page 18: How to Spark Engagment with Virtual Participation

Things to consider for your Virtual Participants

Your participants are part of an experience by participating in your event, make sure your Virtual Participants feel the same way! •  Will you provide swag to Virtual Participants? •  Encourage them to participate in their own way. •  Will they have fundraising minimums? •  Use discount codes for registration – don’t

charge them, encourage them to participate in any way shape or form!

@FirstGiving #fgwebinars

Page 19: How to Spark Engagment with Virtual Participation

Don’t Forget them! Your Virtual Participants are every bit as valuable to your success as your other participants, make sure they feel the love! •  Keep them on the same timeline

as your actual participants.

@FirstGiving #fgwebinars

Page 20: How to Spark Engagment with Virtual Participation

Reach out and support them

Facebook – Provide them with sample posts

@FirstGiving #fgwebinars

Page 21: How to Spark Engagment with Virtual Participation

Tweet at them! Twitter – Provide them with tweeted event

updates they can easily Re-Tweet

@FirstGiving #fgwebinars

Page 22: How to Spark Engagment with Virtual Participation

Blog about it!

Blogs – Keep them interested in your event by mentioning them on your blog and website •  Include them in email blasts, event

leaderboards, etc.

@FirstGiving #fgwebinars

Page 23: How to Spark Engagment with Virtual Participation

Have any questions?

@FirstGiving #fgwebinars

Ready for Virtual Participation?

Page 24: How to Spark Engagment with Virtual Participation

FirstGiving Fundraising Bootcamp

Interested in jump starting your online fundraising? Email: [email protected] to sign up!

Include: •  Your organization name •  Whether or not you have a

FirstGiving nonprofit account •  You upcoming event type & date (if applicable)

@FirstGiving #fgwebinars

Page 25: How to Spark Engagment with Virtual Participation

Facebook: facebook.com/firstgiving Twitter: @FirstGiving

Online Fundraising blog: http://blog.firstgiving.com

Connect with us in our Social Community!

@FirstGiving #fgwebinars

Page 26: How to Spark Engagment with Virtual Participation

Interested in learning more about FirstGiving?

Contact: Chris Collins (Eastern Territory) Email: [email protected]

Telephone: 617-542-0010 x. 4

Contact: Laura Reino (Western Territory) Email: [email protected]

Telephone: 505-508-5635

Thank you!

@FirstGiving #fgwebinars