HOW TO SHINE ONLINEBecome an Opportunity Magnet

By Tarek M. Hassan

https://www.linkedin.com/in/tmhassan/

Source: https://reppler.wordpress.com/2011/09/27/managing-your-online-image-across-social-networks/

Adjust Your Privacy Settings on All Your Social Media1

Remove & Don’t Post Bad Content on Social Media2

Set Google Alert for Your Name to Get Notifications3

http://www.google.com/alerts/

Create a Brand for Yourself by Using a Custom URL1

More Guidelines: https://www.linkedin.com/help/linkedin/answer/87/customizing-your-public-profile-url?lang=en

Use your URL for: Email Signature – Business Card – Job Applications

Use a Professional Headshot2

More Guidelines: https://www.linkedin.com/help/linkedin/answer/430https://blog.linkedin.com/2014/07/14/a-professional-photographers-guide-to-getting-the-right-linkedin-profile-photo

Avoid passport photos

Look professional, confident, and welcoming to connect

Use Words that Define You as Your Header3

More Guidelines: https://www.linkedin.com/help/linkedin/answer/2901

Avoid ordinary job titles...

SVP, Solutions Development, at XYZ

CMO

National Vice President, Sales

Pre-sales Director at XYZ

Chief Marketing Officer, XYZ

Manager, Customer Marketing

Marketing Manager at XYZ

Showcase your value...

PMP-certified project manager - Known for successfully leading multi-million dollar projects in developing regions

Speak directly to the audience...

Customer-focused pro who can program every robot in your factory. Specializing in Mitsubishi and Kawasaki robots

Be specific...

Caring Registered Nurse who helps cancer patients and their families feel at ease throughout treatment and recovery

Write a Summary that Highlights Your Skills & Interests4

Think About...

• Who do you want to reach with your

summary? Who is your ideal audience?

• What do you want them to learn or do?

• How do you want them to feel?

Try to Post...

• Your most important accomplishments

• Your values and passions

• Fact, figures and stats

• Differentiation

Highlight “What You Do" and “Your Achievements"5

More Guidelines: https://www.linkedin.com/help/linkedin/answer/1646https://www.linkedin.com/help/linkedin/answer/3077

• Don’t limit yourself to company

name and logo!

• Describe clearly what you do/did

using action verbs

• Showcase your achievements in

every position using images,

videos, and links

Follow Professionals & Groups in Your Field of Interest6

More Guidelines: https://www.linkedin.com/help/linkedin/answer/3539?query=following%20companyhttps://www.linkedin.com/help/linkedin/answer/5008?query=following%20influencer

• Show actual interest

• Keep informed

List Your Skills, Endorse and Get Endorsed7

More Guidelines: https://www.linkedin.com/help/linkedin/answer/4976https://www.linkedin.com/help/linkedin/answer/31888

• Claim what you know

• Boost your credibility

Get Recommendations at Every Opportunity8

More Guidelines: https://www.linkedin.com/help/linkedin/answer/90https://www.linkedin.com/help/linkedin/answer/97

• More valuable than

endorsements

• Visible to all your page

visitors

• Whenever you make an

achievement and “feel”

appreciation or satisfaction, it

may be the best moment to

get a recommendation

• Don’t recommend whom you

don’t know

Let’s Sleep!

Post & Interact with other Articles/Posts in Your Field9

More Guidelines: https://www.linkedin.com/help/linkedin/answer/434?query=sharehttps://www.linkedin.com/help/linkedin/answer/3441?query=share

Interact = Like | Comment | Share

Build & Nurture Your Professional Network Wisely10

More Guidelines: https://www.linkedin.com/help/linkedin/answer/15495https://www.linkedin.com/help/linkedin/answer/62928

• Start by exporting your email address

book to LinkedIn

• Only connect to relevant people in

relevant industries

• Check profile before accepting

connection requests

• Personalize your invitations by

messages

Make a G+ Profile on Google 1

Express Your Professional Views & Experiences2

Share Your Work on SlideShare3

/lifelongemployability

/tmhassan