Creating the EV ecosystemEstonian experienceBy Jarmo TuiskHead of Electromobility program ELMOKredEx, Estonia

How to: Bring EVs to the streetsSet up the infrastructureRaise awarenessLearn and innovateFinance everythingor last 24 months in couple of minutes

Recap: driving in Estonia

ca 550 000 passenger cars

Average CO2 emission of new cars above 180 g/km

So many C&E problems ...• There are so few EV-s because they are

expensive and they are expensive because so few people purchase them

• There are so few chargers because there are so few EV-s on the road and there are so few EV-s on the road because there are so few chargers

• There is limited business in EV charging because it's cheap and the main point to purchase an EV is because the charging is cheap

Start solving the problems

1 Users 2 Services 3 Awereness

Build the user base

507 Mitsubishi i-Mievs for social workers

Demo users

• get to know the technology• spread the word• test it and send feedback

Empower the car buyer: The co2st issue:

Purchase grant

- 50% of price, maximum 18 000 euros,in return of the usage of renewable energy only. Earn money by reducing CO2

EV's purchased using the grant scheme(cumulative)

Set up the services

Basic service: charging

at hometake 1000 euro from us and set up the proper home charging solution

everywhere you gouse nationwide quick charging network with mobile payments

Nationwide quick charging network

165 DC quick chargers installed in 6 months

The distance between quick charging points is 40-60 km

Locations: parking areas, petrol stations, cafes, shops, etc.

Project start: June 2011Installation start: June 2012Project completed: January 2013

Delivered by

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Project management, hardware, network monitoring software, installation

www.abb.com

24/7 customer supportbilling managementnetwork monitoring

www.g4s.com

Business logic, mobile payments and billing for EV charging

www.nowinnovations.com

Raise the awareness

Brand

Media relations

Advertising

Events

Learn and innovate

Data logging and R&D507 iMievs equipped with data

loggers. Real-time monitoring until the end of 2013

165 DC quick chargers always online providing charging data

24 car sharing cars always online providing city driving data

Main research partner: Tallinn University of Technology

Car sharing

Demo center

Financing

CO2 emission rights

Conclusion

97% of private EV drivers are happy or very happy with their EV

Data from the EV user survey by KredEx with 441 repsondents

What if …

Estonia was of the size of Germany? We would have 52 000 EVs on a road by now.

Long way ahead

Change in private transportation takes some timeBut you have to make your first step now.

Fast charging infrastructure

development in Europe

Thank you!

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