How To Set Up A Double Opt-in Sequence
Transcript of How To Set Up A Double Opt-in Sequence
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Set up your opt-in sequence
PAM NEELYbuild your list, build your business
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PAM NEELYbuild your list, build your business
Let’s get it out into the world.
Congratulations on finishing your opt-in!
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PAM NEELYbuild your list, build your business
This is the full sequence of a double opt-in email signup
Opt-in form
1st confirmation page
Email confirmation is sent
Email confirmation link is clicked
Subscriber goes to finalconfirmation page
Subscriberdownloadslead magnet
Welcome email is sent
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PAM NEELYbuild your list, build your business
You’re very well acquainted with opt-in formsThey’re where people enter their email address.
Opt-in forms can be embedded in the content of your site or they can be pop-ups.
They could also be on your Facebook page, or a Twitter card, or even on a partner’s site.
Opt-in form
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PAM NEELYbuild your list, build your business
These are a few opt-in forms
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PAM NEELYbuild your list, build your business
Once people enter their email address and click the button, they’ll see a page like this:
1st confirmation page
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PAM NEELYbuild your list, build your business
Next, they’ll get an email that looks like this:
Email confirmation is sent
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PAM NEELYbuild your list, build your business
They have to click the link in the email for their subscription to be confirmed
Email confirmation link is clicked
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PAM NEELYbuild your list, build your business
After they click the link, they’re brought to the final confirmation page
Subscriber goes to final confirmation page
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PAM NEELYbuild your list, build your business
They can download the lead magnet as a PDF by clicking on the cover imageThere’s also a prompt for them to follow me on social media.
Subscriber downloadslead magnet
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PAM NEELYbuild your list, build your business
In the final step, the new subscriber gets a welcome emailIt includes a question and a short list of my most popular blog posts.
Welcome email is sent
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PAM NEELYbuild your list, build your business
The question is importantYou’ll get some of the finest content creation ideas from the answers to this question.
Welcome email is sent
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PAM NEELYbuild your list, build your business
That’s the complete sign up sequenceIt will probably take you about 2 hours (maybe 3) it get this all up and working.
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PAM NEELYbuild your list, build your business
Next, in the final video of this series, we’ll set up an A/B split test of your opt-in boxSee you there.
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PAM NEELYbuild your list, build your business
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