How to sell something that’s free. How does a company attract customers and win brand loyalty when...

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Advertising Bottled Water How to sell something that’s free

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Transcript of How to sell something that’s free. How does a company attract customers and win brand loyalty when...

Page 1: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

Advertising Bottled WaterHow to sell something that’s free

Page 2: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

Not through the great taste. Water isn't supposed to taste like anything. And not through the bargain prices either - drinking water is something just about everyone in Australia can get free.

ANSWER: By selling a representation.

Page 3: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

Lets have a look at some of the approaches companies have taken to sell water.

See if you can identify the audience they are targeting and what they claim their product is a representation of.

Page 4: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 5: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 6: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 7: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 8: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 9: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 10: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 11: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 12: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 13: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 14: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 15: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?
Page 16: How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

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