How to Self Promote (for women)
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Transcript of How to Self Promote (for women)
How to Self Promote
On- and Offline
Caroline Cummings@iamcarolina/in/carolinecummings
What is Self Promotion?• Working hard?• Dedication to your job/clients?• Working long hours?
Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
“Taking the lead to let others know about the good things you have done, can do and are doing.”
Put Yourself Out There!• “Put” = what you do to self promote• “Yourself” = what parts of yourself do you showcase• “Out there” = who are you trying to attract
Caroline Ceniza-LevineEntrepreneurAuthorComedianPublic Speaker@SixFigureStart
Self Promotion is Character Building
• Unleashing your inner hero!• Asking for a raise/promotion/job• Stepping up to take the lead• Admitting when you’re wrong• Volunteering in your community• Sharing your successes• Speaking up for yourself
and others• Stepping out of your comfort zone
Image Source: jupiterjenkins.com/blog2/?p=923
Go ahead – venture out onto the skinny branches of life...
It’s where opportunities lie, fun and excitement exists, and where growth happens…
“We do the exact same job and he
earns $100,000 to
my $80,000…”
Compared to women under 25 working full-time earned 93.2% of men's salaries.
In 2005, women over 25 years old earned 80% of men's salaries.
hers
vs.
his
Why we don’t self promote…
• We never learned how to• We don’t think we know how to• For women, it’s not “lady-like”• It’s not my style• Accusations of conceit or arrogance• It’s “shameless”• We’re too embarrassed • It’s too stressful• We’ll sell ourselves short• We’ll oversell ourselves
Great Example “ASK”
Perform and “ASK Again!”
The majority of working wives will out-earn their husbands in the next generation.
In the majority of U.S. metro areas, single women with no children in their 20s out-earned their male peers…
Fortune 500 Companies with Women CEOs
in 2010…
2.9%
Fortune 500 Companies with Women CEOs
in 2012…
4.2%
Fortune 500 Companies with Women CEOs
in 2012…
Meg Whitman
Virginia Rometty
Patricia Woertz
Indra Nooyi
Irene Rosenfeld
Marilyn Hewson
Ellen Kullman
Phebe Novakovic
Carol Meyrowitz
Urusla Burns
Sheri McCoy
Deanna Mulligan
Debra Reed
Denise Morrison
Ilene Gordon
Heather Bresch
KathleenMazzarella
MaggieWilderotter
Gracia Martore Marrisa Mayer
Beth Mooney
How to Self..
.. PromoteAuthentically
• Know what your end goal is first• Make a self promotion plan• What do you want to be known for
and why?• Be a conversation starter• Show interest in others• Give value (sell without selling)• Promote others by using your
talents/expertise• Thoughtful and sensitive in deliveryBreathe! Pause! Smile! Eye Contact!
Examples of…
Self Promotion
Craft Your Bio Accordingly
My bio #2
My bio #1
My bio #3
The Art of Self Introductions…
Entrepreneur
The Life of the Party!
Mom
PR expert
Creative Writer
The Observer
UO Graduate
Job Seeker
Join Groups – Start Groups
Get a “Promo Buddy”
Deliver presentations• Topic of Passion• Use Images• Tailor It• Prospect It• Engage Audience• Empower Audience• Tell Stories• Your Ask?
Submit Media Releases
What’s News? Who Cares?
• Significant client/hire• Client’s successes• New location• Events• Awards• Honorable mention • New products• New partner• …………..
Examples of On-Line
Self Promotion…
Solicit Recommendations…
Tweet Your Events, News & Successes…
Leverage your successes to promote something interesting or important to you…
Post Your Events, News & Successes…
Create a “Top 10” List• Most popular…• Fastest growing…• Didn’t know…• Interesting…• Why to…• Why not to…• Places to visit…• ……………
Image Credit: www.cbs.com/latenight/lateshow/
Blogging = Self Promotion
Self Promotion is Also Giving Others Tools To share the good things you have done, can do and
are doing…
“Enchantment transforms situations
and relationships. It converts hostility
into civility. It reshapes civility
into affinity. It changes skeptics
and cynics into believers.”
“If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”
-Whitney Snell
Believe You
Have Somethin
g to
Say!
Mentoring is Magic!Mentor AND Be Mentored…
Whitney Brittany
Elizabeth
Now go promote yourself!
Caroline Cummings@iamcarolina/in/carolinecummings