HOW TO SEE WHAT COMPANIES ARE COMING TO YOUR DEALERSHIP’S WEBSITEDarrell AmyMarketing Strategist

93%of B2B decision makers turn to search engines FIRST to get answers to questions.

WHO IS VISITING MY WEBSITE?

1-2%FILL OUT A FORM

HOW MANY PEOPLE VISIT MY WEBSITE

98%VISIT WEBSITE ANONYMOUSLY

WHO are these

people?

PROSPECT BROWSES TO YOUR WEBSITE

INVISIBLE TRACKING CODE SENDS INFO AS IT HAPPENS

Works behind the scenes to determine:What Company they are from.What product/service they may be interested in.

ABC Big Co is on your website right now looking at these product/services…Here are some possible contacts at the company. EMAIL

TO SALESDAILY VISITOR

REPORT

WHAT WE CAN LEARN ABOUT WEBSITE VISITORS

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DAS

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WHAT CAN YOU DO WITH THIS?

FORWARD TO SALES TEAM• Daily report shows reps what companies are

coming to the website– Service call pages can be filtered out

• Special alerts can send an instant email– Visitor browsing on the product catalog– Visitor reading 5+ pages of the website– Visitor reading 2+ pages of the Managed IT Services

section– Visitor from a list of target major accounts

SALES FOLLOW UP TIPS• Be Discreet

– Not everyone likes that you know they were on your website

• Check LinkedIn– Start with common connections

• Are you already connected?• Who do you know at the target company that could help

you out?• Who do you know that could introduce you to key contacts

likeCFO, IT Manager…?

SALES FOLLOW UP TIPS• Share Helpful Information

– Send a piece of helpful information related to what they were looking for to potential contacts• Blog Article• Special Report• Buyer’s Guide

SALES FOLLOW UP TIPS• Follow Up with a Call/Voicemail

– This is Darrell Amy with ABC Dealer. Thanks for connecting with me on LinkedIn. Yesterday I emailed you an article on “Five Workflow Improvement Ideas to Consider When Upgrading Your Copiers.” My other local clients like ______ and _____ have really benefitted form these ideas…

NEXT STEPS

GET STARTED1. Visit

www.dealermarketing.net/ID

2. Register for your 14 day trial

3. Get tracking code installed on your site

4. Start getting WEBVISITOR ID notifications!

FAQ’sDOES WEBVISITOR-ID IDENTIFY EVERY SINGLE VISITOR?Visitors from personal/home IP addresses or cell phones are not able to be identified.

HOW MUCH IS THE SERVICE?WEBVISITOR-ID is only $59 per month with a 30-day cancellation notice.

DO I HAVE TO HAVE A DEALER MARKETING WEBSITE?We manage product catalogs, blogs, social media, and search engine optimization for many dealers that have websites that we didn’t build. However, if you have a website from us, we’ll take care of installing the code for you. Plus our SEO clients get this for free!