How to School Your Institution on the Student Journey; Unify and Edify the Student Experience

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How to School Your Institution on the Student JourneyUnify and Edify the Student Experience

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Focus on long-term relationship with the student and family. It's an evolving series of instructors, administrators, policies, & procedures.

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Create unified view of students, deliver communications based on behavior, automate advisor follow-up, project future application pipeline.




Develop scoring programs that allow admissions to focus on opps where their personal touch is most effective in converting to a new student




Identify which digital channels are relevant to your audience. Consider both social media and digital ads.



https://www.youtube.com/watch?v=3pGrEtysjSU


Developmental Tasks:

• Separation

• Discovery and Development

• Balance

Common Struggles:

• Mental Health Issues

• Homesickness

• Depression

• Study Skills

• Lack of connection

Programs:

• Support

• Community Value Engagement

• Opportunities to develop connection, discuss, and reflect

• Establish a strong network and foundation to move forward to a successful semester



Implement program with communications from campus president. Incorporate engagements with advisors. Develop milestone evaluation program.




Leverage social media as a medium for students to ask questions about moving in, getting class schedules, and meeting roommates.





•Achieving competence

•Establishing autonomy

•Developing a sense identity and purpose.

•Making important choices as an individual

•Declaring a major and a sense of career direction.

•Exploring values

Common Struggles:


• Confusion

• Doubting self, abilities, decisions etc.

• Values clash

• Wanting to transfer

• Relationship and social struggles

• Academic struggles

Resources on Campus:

•Academic resource centers and student services

• Student Activities

•Career Resource Center

•Campus Ministries

•Academic Advisors

•Victim Services



Engage students in content creation. Student generated content is shown to be more effective.




Communicate what matters. Digital channels are only as good as the content delivered.





• Choosing a career path

• Increased commitment to intimate relationships

• Better sense of values clarification

• Increased self-confidence

Common Struggles:


• Concerns with career path

• Relationship issues

• Decision making difficulties


• Academic resource centers and student services

• Student Activities

• Career Resource Center

• Academic Advisors

• Victim Services



Identify channels to capture student engagement outside of the classroom. Analyze various modes of engagement.




Capture social engagement and enter student, parent, alumni, or donor into an appropriate communication channel delivering relevant content





• Getting ready to graduate

• Making plans for personal and career life beyond college

• Deciding on job or graduate school

• Deciding on the future of intimate relationships

• Saying good-bye to meaningful relationships

Common Struggles:


• Anxiety about gradation and no set plans or clear path

• Lack of motivation

• Decisions making difficulties about future academic, personal or career life

• Feelings of panic, discouragement, confusion, and/or sadness

• Disconnecting prematurely from meaningful relationships


• Academic resource centers and student services

• Career Resource Center

• Academic Advisors



“Our email blasts from the university are either sent to the entire student body, sent to an entire college or divided by major.

Academically, I'll probably get 8-10 emails a day from the school. As a graduating senior, the overwhelming majority of these emails are about companies coming to the university for on-campus interviews.

Also, because our emails are typically only sorted by a student's enrollment, your attendance or academic performance do not impact the number of emails you receive, unless a professor wants to specifically reach out and email a student.”



“My uni sends out these rather obnoxious emails daily about the chancellor's activities which sometimes have relevant information concerning events and career planning, but you generally have to sign up for more relevant emails.”



“I think one way colleges are falling short with online correspondence is that the communication is very much one-sided-- we rarely have opportunities to give feedback. In fact, most emails sent to us by the university are set up so that we can't reply to them.”



“Socially, almost all communication from the school is done through social media. Our career development office, our student success office, and our student leadership & activities office all run their own facebook and Twitter accounts, and will post relevant updates through their posts.

These are effective because students often share their posted content, so many students see each post.”



Take multi-channel marketing approach to your communications. Incorporate all channels, segment, target, crowdsource, automate, and analyze.




Match communications with interests & preferences to enhance student experiences, increase loyalty, drive contributions, & drive enrollment



How to School Your Institution on the Student Journey; Unify and Edify the Student Experience

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