How To Scale Content Marketing For Your Business

Even if you’re a busy entrepreneur…

By Wholesale Suitehttps://wholesalesuiteplugin.com

Isn’t Content Easy? It’s just writing!

Anyone can create it Normally only takes less than an hour Can it really be that hard???

“Creating content can be easy to do, but to create meaningful, targeted, and engaging content takes some forethought.”

Adding Scalability Changes The Game Helps you grow your business

Having a plan reduces time commitment

Makes what you’re doing clear, achievable & it’s impact measurable

3 Part Scalable Content Marketing Strategy For Time-Poor CEOs

1. Define Your Ambitions2. Plan How You’re Going To Deliver3. Make Sure It’s Achievable

Lets break it down…

Step #1: Define Your Ambitions

You need to know the answers to 3 things:

1. Who you are targeting2. Why you’re targeting them3. And what you hope to achieve

An Example…

Who you are targeting: e-commerce store owners

Why you’re targeting them: to get them on our list and make them more receptive to our offers

And what you hope to achieve: a relationship, and then a sale in the future

Step #2: Plan How You’re Going To Deliver

Ask yourself is what you’re good at creating.

If you’re a fast writer, write. If not, you might find that either podcasting, videos, infographics, interviews or step by step guides are a better choice for you when it comes to producing content.

Do what you’re good at.

Stuck For Ideas?

“Great artists steal.” – Pablo Picasso

Create a list of all the types of content you can think of

Create a shortlist of 2 – 3 content types you know you can create quickly

Content Type Examples…

Long form blog posts Short actionable blog posts News articles about your niche Email newsletter Videos (Product, How-To, etc) Product FAQ or knowledge base Step-by-step guides Niche content (to attract

search traffic and explain about niche specific topics)

Sales articles (explain why new customers might need your product/service)

Infographics Podcasts Interviews Slideshows E-books and PDF reports Surveys & follow up reports

about the results

Step #3: Make Sure It’s Achievable“Variety is important when it comes to content in order to keep it interesting, but you also want to make sure you do not commit yourself to content that you struggle to create” Plan ahead

Make it achievable

Schedule your activities

Plenty Of Opportunity

Tons of content is being created daily

90% of it is garbage

Rise above the din with a bit of strategy and forethought