How to run your business through Second Life
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How to run your business through Second Life The Gabetti Property Solutions experience
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A Slideshare adapted version of my speech at "achieving real business growth through Second Life" conference in London. In these slides I depict how the Gabetti Group took its real world business (real estate) and moved it successfully to Second Life.
Transcript of How to run your business through Second Life
How to run your business through Second Life
The Gabetti Property Solutions experience
Matteo Penzo
REAL ESTATE
WHAT I LOVE
CC Gonzalo_ar
More than 2 MILIONS L$
More than 150,000 !
Brand perception
Internazionalization of the brand
50%of our SL customers comes from abroad
50,000 !
Small team
Clear objectives
Open commercial strategy
PROCESS
Lack of real life RE companies
No ready made case studies available
Nobody’s mistakes to learn from
No existing business model to innovate
CC DonnaGrayson
We held an internal poll to recruit the Bright Five team asking for:
Work in spare time
Work (mostly) from home
Learn a new job from scratch
Pursue tough goals
INCENTIVES
at home: Technical equipment + ADSL expenses paid
work as an independent company of the Gabetti Group
raise the day job skills
Right Partner
The Electric Sheep Company
250,000 L$
Training
Geographically distributed team
Team meetings (a lot of voice!)
SL hands on trainings
vBusiness tecniques trainings
SalesCC gari.baldi
2
Selling real houses...
through their virtual replica
High detail level
Innovation in RL business
Virtual Business
30,000 ! by the end of 2007
New LOB in 2008
RecruitingCC Saurabh C
CC zen
1. Job opening on web sites
2.CV selection
3. interview with a recruiting professional inworld
4. interview with a LOB manager inworld/RL
Co-marketing opportunities
Generate business in SL
Generate business in RL
Wine Label Museum
Franciacorta Wine Festival
http://secondlife.gabettigroup.com
CC 96dotsperinch
