How to revive a dead blog
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Transcript of How to revive a dead blog
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HOW TOREVIVE ADEAD BLOGBY JO PETTY, COPYWRITER
jopetty.co.uk @joapet
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WHY DO BLOGS GET LEFTBEHIND?
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TimeIdeasMaintenance
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USE IT OR LOSE IT
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Don't delete everything
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THE PROS OF HAVING ABLOG
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Provides useful informationCan attract trafficSales
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ASSESS YOUR CURRENTBLOG
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AnalyticsCreate some categoriesAssess your platform
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ESTABLISH YOUR AIMS
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What do you want to achieve?Who are your competitors?Target audience
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START PLANNING
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Use past blogs as inspirationPut together an editorial calendarCreate a mindmap
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EDITORIAL CALENDARS
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EDITORIAL CALENDARS
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MIND MAPS
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MIND MAPS
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BLOG POST TIPS
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Lay it out properlyImagesSpell check!
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PUBLISHING ANDPROMOTING YOUR BLOG
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Schedule, schedule, scheduleSocial mediaDon't promote just once
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SOME COOL WORDPRESSTOOLS
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Editorial Calendar
Edit Flow
Jetpack
Page Speed
Yoast SEO
YARPP
https://wordpress.org/plugins/editorial-calendar/
https://wordpress.org/plugins/edit-flow/
https://wordpress.org/plugins/jetpack/
https://wordpress.org/plugins/page-speed/
https://wordpress.org/plugins/wordpress-seo/
https://wordpress.org/plugins/yet-another-
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https://wordpress.org/plugins/yet-another-related-posts-plugin/
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BE CONSISTENT
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Plan aheadPost regularlyUse the blog in conjunction with other marketingplansDon't give up!