How to Respond to Glassdoor Reviews to Build Candidate Trust
How to Respond to Negative Glassdoor Reviews
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Transcript of How to Respond to Negative Glassdoor Reviews
#Glassdoor
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#Glassdoor
Bad Reviews Are Good for Business!
of consumers trust reviews more
when they see both good and
bad reviews.95%
#Glassdoor
of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring. 46%
Why Respond to a Negative Review?
#Glassdoor
Who Should Respond?
Anyone at your
company who is
in a position to
speak on your
behalf.
EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
#Glassdoor
You may want to write your
response in a Word document
first so you can spellcheck and
edit it until you are pleased
with the final product.
Before You Respond
#Glassdoor
Your title will appear when
you respond to reviews as
a company representative,
so make sure your title is
correct in the Employer
Center.
Before You Respond
#Glassdoor
How Often Should I Respond?
of job seekers find employer
perspective useful when learning
about jobs and companies90%
RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
#Glassdoor
Responding to a Negative Review Shows
that You Care
of consumers who experience a quick and
effective brand response on social media
are likely to recommend that brand to others. 71%
#Glassdoor
of organizations suffer from a deficit
in recognition according to a recent
Bersin study.
Saying Thank You Shows You Are Listening
83%
#Glassdoor
Case Study: Zillow
Zillow CEO Spencer Rascoff responds
to reviews on behalf of the company.
As a result, four candidates in a recent
30-day period said that reading the employer
response solidified their decision to accept
the job offer.
#Glassdoor
Set Expectations Up Front by Being
Authentic
of employees say new job realities
differ from expectations set during
the interview process.
61%