How to repurpose your webinar content
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Transcript of How to repurpose your webinar content
How to:
Repurpose your webinar content before
and after your event
Pre Event Infographic
Tease the audience with stats, mention key items that will be
discussed during the webinar. Don’t forget to include a call-to-action
(register now!)
Video Promo
Try creating a movie trailer style video promo/commercial for the webinar. Place the video clip on social media
channels, your website and before or after a previous webinar.
Memes/Images
Create a few snapshots of the slide deck, a graphed out statistic or an eye catching
phrase to promote your webinar on social media.
Place the recording of your webinar OnDemand for future viewings.
OnDemand
Presenter Blog
Have your presenter write a follow up blog providing sources, further reading
lists, and elaborating on subjects.
eBook
Create an E-Book discussing the content delivered during the webinar.
Repurpose Slides
Many attendees request to view the slide deck after the presentation to review or
take notes. Share your slides on SlideShare to draw more people to your
OnDemand event.
Collect Attendees comments during the evaluation and email testimonials to those who could not attend the live event. Write a blog or create memes to promote future
viewings of the webinar.
Testimonials
Post Event Exam
Create an exam for the event to deliver to prospective attendees. Ask questions
that would be answered in the event,and suggest they attend the event to learn the answers.
Replay
Once your event is delivered, rebroadcast it to a live audience, then join for anotherlive Q&A. This allows fresh questions to
be asked, and new analytics for the same event.
Interview
Interview the presenter on video or as a written article. Ask them their thoughts
on the topic, how they became a subject matter expert and where they
believe the industry is going.
Resource Page
Create a resource of links to show examples of how an idea presented in
the webinar is used outside of the webinar. You can share Case Studies,
blogs, articles, and more.
Write a blog highlighting the discussion, or answering the audience questions.
Event Blog
Infographic
Follow up the webinar with an infographic displaying the content statistics, numerical
responses from the audiences survey/polls, or a step-by-step guide to
followa process introduced during the webinar.
Video clip
Crop short clips of your presentationhighlighting key points to host on
social media.