How to Recruit Job Candidates through "Retargeting" ads

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MEDIA PACKET RETARGETER&RECRUITING RETARGETER&RECRUITING ople’s How can ReTargeter help you hire? We’re here to help - (415) 738-0573 We’re here to help - (415) 738-0573 www.retargeter.com www.retargeter.com Improve brand awareness and increase application completion rates by retargeting potential candidates Why should you work with us? Have more questions? We’d love to hear from you! Contact: Armando Gallegos Retargeting is a form of advertising that focuses your online ads on people who have previously expressed interest in your business or service. “We have a high caliber recruiting process; we want to ensure our candidates are just as excited about working with us as we are with bringing them on. ReTargeter is an easy and effective way to gain proper exposure amongst top candidates and build that excitement from both ends.” Increase your brand awareness Show your recruitment display ads to passive candidates when they visit other sites. Users who are familiar with your brand are 3-5x more likely to take action than those who aren't. Receive more applications Receive more applications from prequalified candidates and bring back potential candidates who left without completing an application. Get the most out of your online marketing budget Showing your recruitment display ads to candidates who are already interested in your company saves you time, money, and energy. Rather than focusing on finding new, cold leads, retargeting allows you to tap into a pool of people who have already demonstrated interest. This can speed up your recruitment process, has a higher return on investment than traditional display advertising, and can reduce the stress of finding the right candidate. Our incredible reach ReTargeter has access to 98% of online advertising inventory, translating to your ad potentially being seen on billions of webpages, and assuring that you stay in front of candidates. Our support team All campaigns, regardless of spend level, get a dedicated Account Manager who will be there to help with account setup, optimization, and reporting. Additionally, all clients will have access to a self-service dashboard. Proven results Customers have seen up to a 5X increase in conversions Customers have seen a bounce rate decrease up to 20% Up to 1500% higher CTR than traditional direct buy ads Recruitment Marketing Specialist (415) 956-1875 HOW DOES IT WORK? the web. potential hires they leave your site. ReTargeter ad recaptures interest. potential hires submit application your site. your site. later, they surf the web. implemented here Caitlin MacDonald Marketing at Rapleaf

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retargeting for recruiters

Transcript of How to Recruit Job Candidates through "Retargeting" ads

Page 1: How to Recruit Job Candidates through "Retargeting" ads

MEDIA PACKET

RETARGETER&RECRUITINGRETARGETER&RECRUITING

Maximum RelevanceYour ads will be matched to the keywords users are searching for in real-time. Capture people’s interest during the crucial comparison shopping phase to maximize conversions.

Unparalleled ReachTraditional search ads (e.g. Google AdWords) are only shown on the search engine results page, but RTSearch ads are shown on over 98% of ad-serving sites on the entire web, including top-tier sites like CNN.com, HuffingtonPost, and the New York Times.

Enhanced PerformanceSearch ads can yield up to 3,000% higher click-through rates (CTR) than display ads, helping you drive sales while optimizing your advertising spending.

How can ReTargeter help you hire?

We’re here to help - (415) 738-0573We’re here to help - (415) 738-0573www.retargeter.comwww.retargeter.com

Improve brand awareness and increase application completion rates by retargeting potential candidates

Why should you work with us?

Have more questions? We’d love to hear from you!

Contact: Armando Gallegos

Retargeting is a form of advertising that focuses your online ads on people who

have previously expressed interest in your business or service.

“We have a high caliber recruiting process; we want to ensure our

candidates are just as excited about working with us as we are with bringing

them on. ReTargeter is an easy and effective way to gain proper exposure

amongst top candidates and build that excitement from both ends.”

Now

Hiring(More effectivel

y)

Increase your brand awarenessShow your recruitment display ads to passive candidates when they visit other sites. Users who are familiar with your brand are 3-5x more likely to take action than those who aren't.

Receive more applicationsReceive more applications from prequalified candidates and bring back potential candidates who left without completing an application. Get the most out of your online marketing budgetShowing your recruitment display ads to candidates who are already interested in your company saves you time, money, and energy. Rather than focusing on finding new, cold leads, retargeting allows you to tap into a pool of people who have already demonstrated interest. This can speed up your recruitment process, has a higher return on investment than traditional display advertising, and can reduce the stress of finding the right candidate.

Our incredible reach ReTargeter has access to 98% of online advertising inventory, translating to your ad potentially being seen on billions of webpages, and assuring that you stay in front of candidates.

Our support teamAll campaigns, regardless of spend level, get a dedicated Account Manager who will be there to help with account setup, optimization, and reporting. Additionally, all clients will have access to a self-service dashboard.

Proven results Customers have seen up to a 5X increase in conversions Customers have seen a bounce rate decrease up to 20% Up to 1500% higher CTR than traditional direct buy ads

Recruitment Marketing Specialist

(415) 956-1875

HOWDOES IT

WORK?

the web.potential hires

they leave your site.

ReTargeter ad recaptures interest.

potential hiressubmit application

your site.

your site.

later, they surf the web.

implementedhere

Caitlin MacDonaldMarketing at Rapleaf