How to reach high conversion rates with quality traffic? By Laurens van der Laan at Conversion Day...
Transcript of How to reach high conversion rates with quality traffic? By Laurens van der Laan at Conversion Day...
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How to reach high conversion rates with quality traffic?
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Who am I?
Laurens van der LaanHead of Sales Belgium
Laurens84#ConversionD
ay
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Taking you through theCustomer Journey
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Conversion Challenges Faced Online
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50% 80% 50% 50% = 2,5% Conversion Rate
Conversion Challenges Faced Online
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50% 80% 50% 50% = 2,5%
1000
500 100 50 = 25 Visitors
Conversion Rate
Conversions
Conversion Challenges Faced Online
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Scale of the Issue
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ABANDONMENT RATE:
78%
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Tactics used to overcome
online challenges
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Analyze and improve your customer journey
Keep visitors on your site with remarketing
Remarket your lost visitor when they have left your site
Retarget your lost visitor and Prospect for new traffic
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Optimize your customer journey
Clear navigation
Experiment
Clear check-out
Clear costs
More payment options
Save wish lists
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Bounce exit
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Why do people Bounce?
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How to reduce yourbounce rate
Business credit cards
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Engage with onsite remarketing
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Offer to sendyour customers
their basket
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Convert abandoned
transactions withtargeted email
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Tailor to your visitor
Product feed
Promotional offer
Multi-lingual & globally compliant
A/B testing
Not just an(other) email
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Display Advertising >
Search
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Display Advertising
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Prospecting for quality & relevant
traffic
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Prospecting for quality traffic
Types of targeting
Premium sites Context People
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Premium Sites
Prospecting for quality & relevant
traffic
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26 Categories: ….
Computers & Electronics
300 Sub-categories:
Audio Players & SystemsCameras and Camcorders
…
Prospecting for quality & relevant
traffic
Context
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Context
Prospecting for quality & relevant
traffic
Semantic:
Use key words which your brand can
relate to.
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CONTEXT CAN BE IMPORTANT…
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… and keep yourBrand Safe!
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People
Sell to people who match your buyers profile.
Prospecting for quality & relevant
traffic
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Retargeting
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Re-engage with personalized and dynamic ads
Creative freedom
Separate strategies for different moments on the site
Upsell & cross sell
Cross device/platform capabilitiesRetargeting yourrelevant traffic
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Analyze your customer journey
Optimize your customer journey
Remarket onsite
Remarketing email
Start with display advertising
Take aways(Really, they are free!)