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HOW TO REACH AND ADDRESS MILLENNIALS? Catharina Fischer, Tourismuszukunft
Transcript of HOW TO REACH AND ADDRESS MILLENNIALS? › media › itbk › archiv_2017_alle... · reach...
HOW TO REACH AND ADDRESS MILLENNIALS?
Catharina Fischer, Tourismuszukunft
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HELLO! – IT’S ME
@catha_fischer
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WHO IS TOURISMUSZUKUNFT?
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SOME OF OUR CLIENTS
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But I am not alone today.
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CARINA - TRAVEL RUN PLAY
@TRAVELRUNPLAY
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NINA HÜPEN-BESTENDONK -
SMARACUJA @SMARACUJA
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MIKE COREY - KICK THE GRIND
@KICKTHEGRIND
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Who is a millenial?
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Born between 1980 and the mid-1990s.
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Born in 1982 and
approximately the 20 years
thereafter.
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GENERATION CURLING SWEDEN
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GENERATION SERIOUS NORWAY
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GENERATION JOHN PAUL II POLAND
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GENERATION Y UK & AUSTRALIA
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Whatever you call
them the question still
remains: How to
address & reach them?
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Generation Y = Why
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„People don’t buy what you
do – they buy why you do it.“
Simon Sinek
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Authenticity
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Make the customer
the hero and not
the brand.
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But why is the ‘WHY’
so important?
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MASLOW’S HIERARCHY OF NEEDS
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A NEW VERSION
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PATAGONIA'S "WORN WEAR“
CAMPAIGN
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How to address &
reach millennials?
MOMONDO - LET'S OPEN OUR WORLD
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How to address &
reach millennials?
ZACH KING BRINGS CHRISTMAS
BLING TO KLICK!
CONTACT US
@catha_fischer
@travelrunplay
@Smaracuja
@KickTheGrind
