How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and...

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For more information please vist: http://www.pb.com/ HOW TO QUICKLY AND EASILY BUILD YOUR OWN MOBILE WEBSITE

Transcript of How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and...

Page 1: How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and Easily Build y our o wn MoBilE wEBsitE contEnts 1.0 The Importance of a Mobile Presence

For more information please vist: http://www.pb.com/

How to Quickly and Easily Build your own MoBilE wEBsitE

Page 2: How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and Easily Build y our o wn MoBilE wEBsitE contEnts 1.0 The Importance of a Mobile Presence

How to Quickly and Easily Build your own MoBilE wEBsitE

contEnts1.0 The Importance of a Mobile Presence

2.0 Preparing to Build Your Mobile Website

2.1 Be selective about your content

2.2 Think of what your customers need

2.3 Collect pictures for your mobile site

3.0 Building Your Mobile Website

4.0 Conclusion

1.0 The ImporTance of a mobIle presenceCan customers read your website on their smartphones or tablet computers?

Unfortunately, the answer is probably “no” if your website is like the vast majority of small business websites. A recent study showed that only 7% of small business websites displayed correctly on mobile devices.1

With over two-thirds of Americans now using smartphones and tablet computers2, businesses risk turning customers away and losing out to their competitors if they don’t have a mobile website.

Thankfully, with products like pbSmart™ Mobile, you don’t have to be an HTML expert or experienced web designer to build your own mobile website and stay competitive. This guide will provide you with an overview of the necessary steps to building a professional looking mobile site quickly and easily, so you can get back to focusing on your customers and your business.

For more advice and insight on mobile marketing, visit pbSmartEssentials.com/mobile-marketing

1 pbSmart Essentials: Your Website Needs Fixing to Reach Mobile Customers, http://www.pbsmartessentials.com/marketing-plan/website-reach-mobile-customers2 Mobile Marketing Watch: Infographic: America’s Obsession With Mobile, http://www.mobilemarketingwatch.com/infographic-americas-obsession-with-mobile-23483

Page 3: How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and Easily Build y our o wn MoBilE wEBsitE contEnts 1.0 The Importance of a Mobile Presence

2.0 preparIng To buIld Your mobIle WebsITeBefore you start building your mobile site, it is a good idea to prepare some of the elements of your site beforehand, as it will make the following steps easier. Here are some suggestions help you prepare:

2.1 be selecTIve abouT Your conTenTKeep in mind that a mobile site is not the same as a website you’d visit on your desktop at home. People interact with mobile sites on their phones or tablets, and the smaller screen means you have to be more selective about what you do and don’t include in your mobile site. One of the best practices for mobile website design is to keep it lean!

2.2 ThInk of WhaT Your cusTomers needPlan content that caters to the needs of mobile customers. For this, it helps to put yourself in the shoes of someone “on the go”. What kind of information will they typically need? At a minimum this should

include basic information like your phone number and directions to your store so that customers can find you. Special offers are another great fit for mobile website content, helping to drive more foot traffic into your store. The key is to provide content that helps the mobile customer find you or take some other form of action.

2.3 collecT pIcTures for Your mobIle sITeDon’t forget to collect assets such as logo pictures, location images, feature images, or inspirational images for the site. For example, a spa might want to use images of waterfalls to create a calming atmosphere on their mobile site. There are many great places on the internet to find quality photos for your mobile website, such as istockphoto.com, stock.XCHNG, and getstock.com.

WhaT nexT?learn more about mobile marketing.get a 30-day free trial of pbsmart mobile

Page 4: How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and Easily Build y our o wn MoBilE wEBsitE contEnts 1.0 The Importance of a Mobile Presence

stEp 1Choose your template

The first step is to select the template you want to use for your site. With pbSmart™ Mobile, you have access to a large number of templates of various colors and layouts. All of the templates are fully customizable, so you can adapt the headers, colors and images to get the exact look-and-feel required for your business. Selecting from templates designed by expert web designers ensures that your mobile website will not only look good, it will also display correctly on most mobile devices.

stEp 2Select site pages

With a template selected, it’s time to build the site by adding pages. In this section, you can choose from a selection of pages such as About Us, Special Offers and Contact Us. If you realize later on that you need to edit your pages, you can add or delete pages as needed, allowing your mobile website to evolve with your business.

For more advice and insight on mobile marketing, visit pbSmartEssentials.com/mobile-marketing

3.0 buIldIng Your mobIle WebsITeNow you’re ready to create your site. The following steps provide a high level guide to the process of building your mobile website. The examples below are based on pbSmart™ Mobile, a mobile website builder that uses templates to make it easier and faster to create your website. By following these steps, you’ll be set up with your own professional looking, fully functional mobile website before you know it.

Page 5: How to Quickly and Easily Build your own MoBilE wEBsitE · 2013. 2. 15. · How to Quickly and Easily Build y our o wn MoBilE wEBsitE contEnts 1.0 The Importance of a Mobile Presence

stEp 3Customize your site

Having added your pages, you can now customize each one based on your content requirements. In this step you can add preselected images, customize text and headers and change or add elements such as buttons, image galleries, coupons, and videos. The buttons on the page can also be customized by changing their style, order, and where they link to. You can even change page titles and color schemes to create a truly unique mobile experience for your customers.

stEp 4Publish

Once you’re satisfied with your mobile website, just click a button to launch the site and go live with an active URL. You will also receive QR codes that link to each page you’ve created. You can use these to market your website and build your business among the growing numbers of mobile-enabled customers. If you need to make changes to your website, you can do so at any time and republish your site. This is helpful if you ever need to update your offers or contact information.

4.0 conclusIon A mobile website is critical for staying competitive in an increasingly mobile marketplace. Fortunately, a mobile web builder like pbSmart Mobile makes it easy. Simply choose a template, add your pages, customize them, then click a button to publish. In minutes you can create a professional looking website without the need of a web designer or an HTML expert.

WhaT nexT?learn more about mobile marketing.get a 30-day free trial of pbsmart mobile