How to make appsChristian Genco.com

@cgenco

anything

Human Centered Design

First focus on building the right thing,!then worry about building the thing right.

Don’t build the wrong thing.

Overview

1. Find the pain

2. Define the problem

3. Prototype

4. Build the MVP

5. Everything else

1. Find the pain

1. Find the pain

“Tell me more about…” !

“Show me how you…” !

“Tell me about a time when…”

mmmmmmmm…

*awkward silence*

1. Find the pain

1. Find the pain

Exercise: in pairs, interview each other about your banking experience (10m)

Overview

1. Find the pain

2. Define the problem

3. Prototype

4. Build the MVP

5. Everything else

2. Define the problem

2. Define the problem

2. Define the problem

How might we get rid of traffic?Why would we want to?

What’s stopping us?

2. Define the problem

2. Define the problem

How might we make a better green-stripe soap bar?

why?

To beat Colgate

To enter a new market

To make a more refreshing soap

To win double blind tests

2. Define the problem

We don’t know what “more refreshing” means

What’s stopping us?

HMW make a more refreshing soap?

We don’t have Colgate’s ad department

We don’t know what customers want

2. Define the problem

We don’t know what “more refreshing” means

What are refreshing things?

2. Define the problem

HMW make soap as fresh as the beach?

2. Define the problem

2. Define the problem

Exercise: by yourself, generate 10 “How might we” questions from your interview (5m)

Overview

1. Find the pain

2. Define the problem

3. Prototype

4. Build the MVP

5. Everything else

3. Prototype

Lower Your Cost of Change!“Change is your best friend. The more expensive it is to make a change, the less likely you'll make it. And if your competitors can change faster than you, you're at a huge disadvantage. If change gets too expensive, you're dead.”

gettingreal.37signals.com

3. Prototype

3. Prototype

balsamiq.com

3. Prototype

marvelapp.com

3. Prototype

3. Prototype

Overview

1. Find the pain

2. Define the problem

3. Prototype

4. Build the MVP

5. Everything else

4. Build the Minimum Viable Product

What’s the least amount of work you could do to have something that solves the problem?

4. Build the Minimum Viable Product

“Get a version 1 out fast, then improve it based on users' reactions…Wufoo released their form-builder before the underlying database. You can't even drive the thing yet, but 83,000 people came to sit in the driver's seat and hold the steering wheel.”

paulgraham.com/startuplessons.html

4. Build the Minimum Viable Product

Underdo your competition!“Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing. This means less features, less options/preferences, and less promises.”

gettingreal.37signals.com

Overview

1. Find the pain

2. Define the problem

3. Prototype

4. Build the MVP

5. Everything else

5. Everything Else

5. Everything Else

5. Everything Else

5. Everything Else

5. Everything Else

5. Everything Else

How to make appsChristian Genco.com

@cgenco

anything

Questions?