How to Promote Your Childcare Business and Build Your Own Website
-
Upload
ericka-omena-erickson-mpa -
Category
Documents
-
view
232 -
download
3
Transcript of How to Promote Your Childcare Business and Build Your Own Website
Creating Your Own Website
Promoting Your Childcare Business &
Ericka O. Erickson, MPA
Workshop Overview
Introductions (15) What is marketing? (10) Messaging (10) Why a website? (5) Building a website: Basic Elements (30) Online Tools (10) Using a website builder: Step by Step (30) Closing & Feedback (10)
Introductions
Share with your buddy Your name The name of your business City Do you have a website?
What is Marketing?
Strategies to connect and develop a meaningful relationship with customers
What are some examples of promotional tools?
• Flyers• Magnets• Bumper Sticker• Newsletters• Business Cards• Ads• Signs• Banners• Postcards• Direct Mail• Door Hangers• Videos• Websites• Others
Messaging
The main objective of the marketing message is to create a positive image of your services.
Questions:
1) What qualities are clients looking for in childcare services?
2) What is unique about YOUR childcare?
Building Online PresenceSome options:
@ Directories – i.e. Marin Childcare Council, marin.org, etchttp://youtu.be/QKAS4h8GMtM
@ Navigation/Map Sites – i.e. MapQuest
@ Twitter - https://twitter.com/ezeldasdaycare
@ Facebook – i.e. Papermill Creek Children’s Center
@ News – Press Releases & Ads
@ Video sharing sites - http://youtu.be/kdI82MlVtDKnow Your Target
Audience
Why a Website?
The Basic Elements of Building a Website
Videohttp://youtu.be/t6plDs5a_Vo
Key Ingredients of an Effective Website1)Don’t sound boring- Be Unique 2)Highlight Unique Benefits3)Testimonials4)Offers w/ Deadline5)A Way For You to Track the
Effectiveness
• Vistaprint• Yahoo• Yola• Intuit• Others
Building Your Own: Tools
Other Resources http://krismurrayinsidercircle.com/ http://localchildcaremarketing.com/
Contact
Ericka O. Erickson, MPA – [email protected]