How to present_work_so_they'll_buy_it
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Transcript of How to present_work_so_they'll_buy_it
![Page 1: How to present_work_so_they'll_buy_it](https://reader033.fdocuments.us/reader033/viewer/2022051610/54917eabb47959f2248b56f3/html5/thumbnails/1.jpg)
Techniques for better creative presentations
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a.k.a. Presenting work so they’ll buy it.
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Imagine your audience understands nothing
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They don’t. So you have to tell them.
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Always recap the creative brief. Especially the net takeaway.
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“You should buy a Tacoma Guitar because it will inspire you to write/play authentic
stories.”
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Logistics: Show and tell what‘s on the layout. All of it.
Every bit.
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Read every headline andsubhead aloud.
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Explain the visual.Even if it’s a tight comp.
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Explain the story behind the layout, color and
typographic choices.
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Images require love and
explication.
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Give a short précis of the voice & toneas well as copy content.
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Bullet-proof your concept. 75% of questions can be anticipated.
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Bask in the glory once they get it.
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Thanks for spendingyour day with us.
Cynthia Hartwig, CD of Two Pens
@TwoPens2
Larry Asher, CD of Worker Bees
@larry_asher @WorkerBees