1

GEMMA CRAVEN | JULY 25, 2014

How to Prepare Your Social Program for Christmas in July

2

Establish a relationship with fans and advocatesUse content and listening to define your social voice Plan to surround the customer where they are in the HolidaysOutline your paid strategy Set your social goals early

Agenda

Photos courtesy of Victoria Pickering via Flickr (https://www.flickr.com/photos/vpickering/). The licensor does not endorse Spredfast or the use of the imagery. Photo has been transformed from original. License: https://creativecommons.org/licenses/by/2.0/

2

33

and plan ahead now for year end, AKA "Christmas in July”.

Social marketers should learn from retailers

@RodFav

Rod Favoron

This is a simpler title slide

July 2014

Establish a relationship with customers and advocates early

5

to engage with consumers or to work on creating brand advocates – find those advocates who are already talking about you and build a relationship with them starting NOW.

Don’t wait until November

66

Define your social voice to stand out from the crowd

7

Define your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.

@RodFav

Rod Favoron

This is a simpler title slide

July 2014

Plan early to surround the customer where they are

9

your end target’s daily routine will be different during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset.

Think about how

10

Outline your paid strategy now

10

11

Defining a paid strategy in July will allow you to clearly define the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.

@RodFav

Rod Favoron

This is a simpler title slide

July 2014

Determine your goals for the Holidays

13

watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your company’s overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals?

This is a time to establish

1414

Establish a relationship with fans and advocatesUse content and listening to define your social voice Plan to surround the customer where they are in the HolidaysOutline your paid strategy Set your social goals early

Conclusion

15

Summer is the timeto work on holiday planning to ensure impactful social media marketing.

15

16

Connect With UsGemma CravenEXECUTIVE DIRECTOR, STRATEGIC MARKETSgcraven@spredfast.com@gemsie