How to Position Your Social Content
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Transcript of How to Position Your Social Content
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How to position your social content!
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www.edsocialmedia.com
www.admissionsquest.com
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Edgerank
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Edgerank
3Thursday, December 1, 11
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Edgerank
3 Affinity
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Edgerank
3 AffinityWeight
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Edgerank
3 AffinityWeightTime Decay
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Edgerank
“Affinity is the value Facebook assigns to an object’s creator relative to other Facebook users. In plain English, the more a person comments, likes, or interacts with your posts, the higher their affinity to you, and the greater the likelihood that your posts will show up in their news feed.”
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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Edgerank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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Edgerank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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Edgerank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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Edgerank
““Weight” combines what the item is and how it’s being interacted with. As for the “what,” videos, photos, and links are generally considered to have the highest weight. In other words, if a fan views a video on your page, this will score far more points in Facebook EdgeRank than if they simply visit your page.”
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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Edgerank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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Edgerank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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Edgerank
“Like Google, Facebook is concerned with the freshness of content. Newer content and interactions hold more importance and have a higher likelihood of being published in your news feed. The older the interactions are with an object, the lower their time decay score and less of ability they have to push content to the top of people’s news feeds.”
Time Decay
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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Edgerank
Reconsider how you post
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Edgerank
“The days of “schedule-and-go” social media are over.”
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-Affect-You-higher-education-marketing.pdf
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Edgerank
PREM
IUM
!Call to
Actio
n!
Tips to boost edgerank
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Edgerank
Tips to boost edgerank
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Edgerank
Tips to boost edgerank
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Edgerank
Schools to research
The Hun Schoolwww.facebook.com/hunschool
Northfield Mount Hermon Schoolwww.facebook.com/nmhschool
Proctor Academywww.facebook.com/proctoracademy
The Webb Schoolswww.facebook.com/TheWebbSchools
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Have you reserved your channel?
http://www.youtube.com/user/MySchool
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48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
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Over 3 billion videos are viewed a day
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800M unique users visit YouTube each month
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Prime opportunity for schools to be seen!(the competition’s pretty light...)
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Take 5 minutes to optimize your
video’s information
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Linking from
your site helps as well!
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Pro Tip: Linking from
your site helps as well!
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Pro Tip: Annotations
rock!
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Schools on Youtube
The Webb School (TN) Ridley College The Webb Schools (CA)
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Mine your database for (alums, parents, etc.) for followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Search Landscape
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
google+.
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Circles badge: https://developers.google.com/+/plugins/badge/config
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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+1 badge: http://www.google.com/webmasters/+1/button/
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So why do I Care?
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Anchor text
Anchor text
Anchor text
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AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
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AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts?Thursday, December 1, 11
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Concord Academy Stoneleigh-Burnham School
Eaglebrook School The Loomis Chaffee School
Schools on Google+
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Stay Connected!Peter BaronAdmissionsQuest & edSocialMedia
Email [email protected] (617) 623-4212
Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia
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Thursday, December 1, 11