HOW TO PLAN YOUR 90 DAY MARKETING CALENDARCalendar+Workbook.pdf · When I first started out, I...

© Copyright 2016 Vanessa Horn International | vanessahorn.com | 1-800-966-2011 | [email protected]

THE 3 STEPS TO PLAN YOUR CALENDAR IN THE MOST STREAMLINED AND STRATEGIC MANNER, SO THAT YOU CAN CUT BACK YOUR HOURS AND FOCUS ON WHAT ACTUALLY

CREATES CLIENTS!

HOW TO PLAN YOUR 90 DAY

MARKETING CALENDAR

VANESSA HORN

2© Copyright 2016 Vanessa Horn International | vanessahorn.com | 1-800-966-2011 | [email protected]

table of contents

1: FIRST, DEFINE WHO YOU WANT TO BE, WHAT YOUREALLY WANT, AND WHY YOU REALLY WANT IT. ......................................5

2: SECOND, DEFINE THE CORE OFFER YOU AREDRIVING SALES TO. .................................................................................................................7

3: THIRD, CREATE A SIGNATURE MARKETING PIECE THAT HELPS DO THE HEAVY LIFTING FOR YOU. ........................................................ 8

Free Video Training ................................................................................................................12

Success Stories........................................................................................................................... 13

3

Tell me if thissounds like you...You want to help more people and grow your income in the most effective way possible. You know that online marketing is a powerful platform, you just haven’t optimized it. You have probably been trying various strategies, but you are not seeing the return on the investment you desire. You want the best strategies to market yourself online. You’re determined to make your business and message truly stand out so that your ideal prospects pursue YOU!

I get it. I can help.

Over the course of my life as an entrepreneur, I have successfully built multiple streams of income. I have built and sold several businesses, but I found the online space the trickiest to navigate.

I discovered that having lots of “fans, likes and followers” does not necessarily equate to more revenue. I learned that there are a lot of online marketing strategies that do not work. The biggest issue is there are too many strategies, and doing the wrong activities at the wrong stage of business meant wasting lots of money, time, and energy.

Once I figured out an authentic and winning formula that worked--what I call an “Elegant Marketing System” because of its simplicity--it changed the entire course of my business. I discovered a way to generate a steady stream of leads that predictably converted into clients.

In less than two years, I successfully launched three online programs and generated an additional half a million dollars annual revenue.

Because I want to help more purpose-driven leaders to be wildly profitable so they can make an even bigger difference in the world, I now teach my marketing system in my Signature Series: Create, Market, Sell and have helped dozens of clients successfully launch premium online programs.

I’ve put together this 10-Point Marketing Checklist to help you identify the weakest links in your marketing strategy. If you pay close attention and answer honestly, it will take the guesswork out of where you should be focusing your marketing efforts.

Love & Bejios,

Vanessa Horn, MBAInspiring & Empowering Entrepreneurs

[email protected]

P.S. For more in-depth training, be sure to watch the video training that accompanies this guide at

© Copyright 2016 Vanessa Horn International | vanessahorn.com | 1-800-966-2011 | [email protected]


I. FIRST, DEFINE WHO YOU WANT TO BE, WHAT YOU REALLY WANT, AND WHY YOU REALLY WANT IT.

Others will be drawn to you and your work, and they buy YOU first.

STEP #1 IDENTIFY WHAT HAS YOU SAY “I’LL HAVE WHAT I’M HAVING!”

EXERCISE:

Ask yourself…

What creates an inspired life for you? You must define that for yourself.

“What do I need to say YES to in my life for it to be the kind of life that has me say, ‘I’ll have what I’m having’? What do you want to create? What makes me come alive?

STEP #2 DEFINE YOUR LEVEL 10

You are talented. And what we’ve seen with talented entrepreneurs is you’re making the mistake of spending your time on the 7’s, 8’s, 9’s even the 9.9’s because you can. You’re competent and you can. But what it’s stealing from your life is the 10’s.

And sometimes you may say, “But, I don’t have the 10 yet.” Make room for it by saying NO to anything that is less.

So, on a scale of 1 to 10, say yes only to the 10’s.

5---------6 -------7--------8--------9--------9.9-------- 10

EXERCISE:

Ask Yourself…

What defines a Level 10 for me? (Ignoring anyone else’s definition for you.)

What do I need to say no to? (What am I tolerating or settling for in my life and business?)

What do I need to say YES to (10’s) in my life and business?

“YOUR BEST MARKETING STRATEGY IS CREATING A LIFE YOU LOVE”

Vanessa Horn, MBA


STEP #3 IF THIS WERE THE LAST YEAR OF YOUR LIFE, WHAT DO YOU HAVE TO CREATE?

1. What are you messing around spending time on that is not your fullest heart’s delight?

2. Give yourself permission to go for what you really want.

3. Clarify it.

4. Choose 1 thing for the next 90 days.

5. To anchor your ideas, find a mentor or coach who has done it and can guide you in the specifics of how to create what you want to create. There is a business model behind everything. Find someone who can help you on the business side, so you can focus on doing your genius.

STEP #4 SCHEDULING

Principles:• Put the big rocks in first• Lifestyle first• Where can I do 1:Many Selling or 1:Many Fulfillment?

Checklist:Gather everything you need to calendar in everything.

» Kid’s school/sports calendar• Christmas Break• Spring Break• Summer Break• Days off• Field trips• Practices• Games

» Personal Care• Massages monthly• Friday lunch with boys• Classes I love attending

» Family Time off• 9:00-11:00am • After 4pm

» Program Fulfillment• Group Coaching Calls

Key: 3 times per month so I have a full week off Middle of the week (on Wed, to avoid travel)

• Events I’m hostingIe. Virtual Workshop First Friday of every other month


• Signature Program Launches Scheduled (Give yourself 60 days)◊ Include dates to test◊ Include 3 webinars to test◊ Include dates for scheduling sessions◊ Give yourself a week break before starting program

» My Professional Development• Mastermind Events• Coaching Calls I participate in

SAMPLE WEEKLY SCHEDULE:

SAMPLE 90 DAY LAUNCH PLAN:


STEP #5 LEVERAGE VIA KEY TOOLS, SPREADSHEETS & APPS

Google Calendar separate into 4 different calendars:» Personal - share with spouse» Business - share with team» Promotional Calendar» Client Calendar

Key apps to use if you have a Team or Business Associates:» Voxer» Slack» Teamwork» LastPass

Automatic scheduling tool» Appointment Core or another automated tool for strategy session scheduling» Buy a domain that points to your calendar with the links for people to book easily (i.e. vanessascalendar.com)


II. SECOND, DEFINE THE CORE OFFER YOU ARE DRIVING SALES TO.

STEP #1: WHAT IS MY CORE OFFER?

1. Does it encapsulate what I am best at?

2. Am I clear about whom do I serve?

3. Can I clearly articulate what problem I help solve for them? (Or what results I can help them get?)

STEP #2: WHAT IS MY UPSELL?

STEP #3: WHAT IS MY DOWNSELL?

STEP #4: DO I HAVE A CLEAR ASCENSION MODEL OF HOW MY CLIENTS WOULD BEST PROGRESS THROUGH WORKING WITH ME?


III. THIRD, CREATE A SIGNATURE MARKETING PIECE THAT HELPS DO THE HEAVY LIFTING FOR YOU.

STEP #1: WHAT IS MY SIGNATURE MARKETING PIECE?

I recommend a webinar that distinguishes you from your competition and makes it clear how you help serve people. It also drives to strategy sessions or to the sale of your signature program.

STEP #2: HOW TO CREATE A YEAR’S WORTH OF CONTENT IN ONE SETTING

Option 1: Sit down and write down 52 topics that dives into the content of your webinar in greater detail and create your pieces of content with a call to action that feeds to your webinar. I.e. “Like this article? Go to 6figureincomestream.com for a video that goes into greater depth on this subject to help you ___________.”

Option 2: Have your core webinar transcribed, and have an article writer turn it into multiple pieces you can repurpose online and drive people to your core webinar. (5 mins of content = 800 – 1,000 word article)

STEP #3: WHAT WAYS WILL I COMMUNICATE THOSE TOPICS TO TIE INTO MY SIGNATURE MARKETING PIECE IN THE CALL-TO-ACTION?

What ways feel like fun to share my message?

VISUAL » Communicating it visually via images or art

VIDEO» Sharing it via videos

WRITTEN » Writing articles, blog posts, Facebook posts, books

SPEAKING» Sharing it on stages» Being interviewed on podcasts» Sharing via my own podcast


STEP #4: CORE METRICS TO MEASURE:

1. How many clients am I enrolling?

2. How many strategy sessions am I (my team) conducting?

3. How many people are watching my webinar?

4. How many leads am I generating?


BONUS TEMPLATE:

ANATOMY OF A FACEBOOK POST THAT CREATES CLIENTS:

When I first started out, I created clients who paid me thousands of dollars to work with me by posting effective stories and posts on my private Facebook page.

Below is the anatomy of how to create one of those kinds of posts.

• STORY!!!! Tell a story. Open with a line that really hooks someone to read more. • Plant seeds of your work throughout.• Turn the question around or connect it and make it relevant to their lives. I.e. “What about

you?”• Invitation to engage (private messaging for a session with you or to watch your evergreen

webinar).

***Aim is to book sessions with your ideal prospects.****)

Sample Post 1:

"It is amazing what you can read about a person within a few minutes of sitting next to him on a plane.

We hadn't even reached a flying altitude of 30,000 feet and it was clear the gentleman sitting next to me was successful...someone I would describe as a person of influence.

From the way he was talking I could tell he was a networker--a network marketer, that is. I asked him directly, revealing my obvious familiarity and my instant interpretation of his 'coded' languaging. We had a good laugh over that as if we just exchanged a secret handshake and could dive right in and speak openly.

It was clear he was dynamic, energetic and driven. I was not surprised to hear of his success as a top performer at his previous company and his frequent speaking in front of large audiences. He was telling me about his transition to a new company and his hope that it would surpass his last experience.

It wasn't too much later I asked him a question that I could tell stopped him dead in his tracks.

I said, "Let me ask you something. When you are on that stage, what is your message? I mean, what is the message that you feel you are uniquely created to deliver?"


He was a bit struck and stammered, "I don't know. Maybe I'm shallow. I just want to motivate people and show them they can do it, too."

I replied, "Tell me your story. I will hear it in your story."

And for the remainder of the flight he shared his story with me.

That is one of my all time favorite things to do. To pull up a chair, grab a cup of tea or coffee and experience the essence of an individual and hear the message and story that desires to be uncovered to take their business and impact to the next level.

It was clear as day to me. His story had clues all along of a theme. A powerful theme.

I turned to him and said, "This is what I hear.... And this is how your impact on stage, your recruiting and your team could be taken to the next level...."

He turned to me jaw dropped and said, "Holy ****. Do you do that with everyone??? You just condensed my story just like that and that is exactly it! That is what I'm here to share."

Since then, he has such a deeper sense of meaning about what he does and his results and the connection and impact others feel from his leadership show it.

What about you?

It is one thing to be an influencer--to have a platform. It is another to be operating fully in it.

So many leaders I see are leaving out important parts of themselves and their story. Their message lacks the fire and passion of who they really are. Frequently, they're caught up in portraying an image, so they don't allow themselves to be seen... really seen.

As a result, their message begins to sound just like everyone else. They don't stand out in the marketplace. And tragically, their fullest legacy work is procrastinated to the future. "Someday."

No.

Whatever realm of influence you have, it can be drastically increased and expanded once you tap into that unique message within you. The message you are Divinely created to deliver. A message that inspires which means to 'breath life into' others and sets captives free because that message is carried in your very cells."

This is what I do with clients and this is just part of what I'll be doing at the upcoming Branding Experience. If this is resonating with you, reach out to me or send me a private message and I’d love to connect and serve you in getting clarity around your message and the difference it would make in your business.

Love and Beijos, Vanessa."


free video training

6figureincomestream.comClick here:

YOU WILL LEARN:

1. How you are already doing your “Signature” work but how a simple tweak in your packaging & positioning will set you up for an additional 6-Figure Income Stream™.

2. The top myths & mistakes commonly made in marketing that are costing you clients (you’ll be relieved to discover what activities really yield the best return on investment for your efforts).

3. I’ll pull back the curtains on this simple & elegant business model that was responsible for a $500,000+ income stream in my business.

4. Why all 6-figure income streams are NOT created equal and what you need to know to not waste time or money going down the wrong path.

5. The fastest path to cash, as well as the 5 Steps to create a 6 Figure Income Stream™ you can put on autopilot giving you more freedom.

6. Actual case studies of clients who created a 6 Figure Income Stream™ and how you can too.

FREE VIDEO TRAINING:

How To Create An Additional 6-Figure Income Stream By PackagingYour Expertise Into A High-End Online Training or Coaching Program


Success storiesBELOW IS A SIGNATURE SHOWCASE OF CLIENTS

FROM THESIGNATURESERIES.COM

I now have a program, know my purpose, can easily explain what I do, speak about the transformations I can provide and much more! For me, this is huge considering what I was doing before was just bringing non-targeted contacts periodically, and little to no communication. Vanessa is a genius with my branding, my message, and standing out. It is hard for me to connect and trust, but it was easy for me to do that with Vanessa. She can rephrase what you are trying to say in about 2 seconds before you can even blink and you are like ‘What? How did you do that?

CARRIE BRANDERPost Bariatric Surgery Success Coach

If you are wondering what’s stopping you from getting the clients you want, it’s probably because you haven’t really gotten clear on your key message and your key market, and you haven’t developed your signature program yet. When you work with Vanessa Horn, she helps you with all of the above. She gets exactly into what you’re trying to accomplish, what your key message is, and how to structure your online program for maximum success. I highly recommend Vanessa for the amazing work she does. I couldn’t be happier with the results she was able to help me achieve.

ASH SEDDEEK#1 Sales Trainer for High-Tech Sales, Creator of Sales MVP:

How to Become a Top 1% Earner in High-Tech Sales


For the first time in a long time, I felt heard and validated. It’s nice to have someone help you draw out the desires of your heart. People need to step into their most authentic work. Our time together allowed me to do that and feel really confident about what I’m creating and how to best market it!

MOLLY DALBEC Network Marketing Business Coach,

Creator of the Network Marketing Redefined program

Beth was traveling the world as a very in demand coach. Together we took the material she delivered in her in-person workshops and created a 100% virtual program that positions her as the million dollar pitch coach because of the results she creates for clients.

BETH SUSANNE Million Dollar Pitch Coach, Creator of the How to

Get a Million Dollars in Funding in 5 Minutes

I met my business coach Vanessa Horn at a conference in Los Angeles, and over lunch she shared insights with me about how to make passive income by scaling my business online. It was clear the woman knew what she was talking about. She walked the walk. I wanted her results… So I hired her. After all, if you really want to change the world, you need to scale. While working with Vanessa I launched my online job hunting program, which has helped thousands of job seekers all over the world land more job offers and increase their income.

ASHLEY STAHL #1 Career Coach to Millennials,

Creator of The Limitless Career Lab

To learn how you can become our next success story, go to: 6figureincomestream.com

Vanessa Horn InternationalInspiring & Empowering Entrepreneurs

[email protected]

This blueprint comes directly from The Signature Series program, designed to help you make your mark in life.

To learn more, go to 6FigureIncomeStream.com.

© Copyright 2015 Vanessa Horn International, LLC All rights reserved.

HOW TO PLAN YOUR 90 DAY MARKETING CALENDARCalendar+Workbook.pdf · When I first started out, I...

Documents

Transcript of HOW TO PLAN YOUR 90 DAY MARKETING CALENDARCalendar+Workbook.pdf · When I first started out, I...