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WHAT IS A HOTEL ENTERTAINMENT PROGRAMME?

A Hotel Entertainment Programme is part of an entertainment project directed for hotels and resorts.

This programme has the objective of showing the guests the available activities in which they can participate. The organizer should present a programme that is:

• Balanced and Diverse in order to offer something to every client;

• Well Distributed to be experienced by the guests as the day progresses;

• Suggestive and that motivates the guests to participate

• Flexible and Adaptable to reach the guests more easily;

• Respectable with the clients;

HOW TO PLAN HOTEL ENTERTAINMENT PROGRAMMES?

2. PROCESSING OF THE

INFORMATION

In this phase the collected information in the previous step must be synthesized by putting together a list of pros and cons. With this support it’s possible to have an idea of the needed entertainment programme.

1. FACTORS ANALYSIS

Entertainment programmes can take

many forms and have various themes

that depend on:

Contents (cultural, playful, sports, etc);

Company (hotel, resort, cruiser, spa);

Localization; Final Consumer (infant, juvenile,

adults or senior); Capacity (simple, parallel or in

group).

3. WRITING GUIDELINES After a careful analysis of the data it’s necessary to establish an adequate strategy for the presented situation and apply the necessary measures for the success of the programme.

4. SCHEDULE ORGANIZATION When organizing the schedule of the Entertainment Programme there are some elements to take into account, with the Changing Day being one of them. This is the day when there are more people at the hotel/resort, where some are preparing to begin their vacations and others finishing them. The Changing Day can be the start of the activities so the Entertainment Program can be experienced by all guests.

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5. ACTIVITIES DISTRIBUTION The distribution of the entertainment activities must be object of a careful analysis since they are more related between them than what should be expected:

The activities for the Night period must be first ones to be considered because they will determine the theme of the day. The intensity of these activities must also be considered to keep them balanced;

The activities destined to the Afternoon are the second ones to be planned and the organizers must give attention to the theme of the day and the spaces that will be used;

In the Morning period the organizers must pay attention to the hours when the activities of the last day ended if they don’t want a weak participation of the guests.

When distributing activities the organizers must be careful when various activities are taking place at the same time and choose different types that can be of interest to distinct guests. In this step the organizers must keep in mind the strategic goals like the hotel spaces and services they want to

potentiate and to boost.

6. FINAL REVIEW A comprehensive analysis of the Entertainment Programme is crucial to be sure that no element was left behind. There are certain validation points that must be answered like:

Were the strategic goals attended?

Is the necessary material available?

Are the spaces adequate to the entertainment activities?

Is the Entertainment Programme well distributed through the Schedule?

Does every member of the organization has its own tasks and responsibilities?

DEFINITIVE PROGRAMME! NOW YOUR GUESTS CAN ENJOY YOUR HOTEL ENTERTAINMENT

PROGRAMME!