How to Pitch Mobile Technologies: Lessons from Razorfish's Tom Cramer
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Transcript of How to Pitch Mobile Technologies: Lessons from Razorfish's Tom Cramer
![Page 1: How to Pitch Mobile Technologies: Lessons from Razorfish's Tom Cramer](https://reader034.fdocuments.us/reader034/viewer/2022042713/54880811b47959e20c8b565f/html5/thumbnails/1.jpg)
Hello. Tom Cramer
Mobile Practice Lead, Razorfish @tecramer
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Why we exist
Here for tomorrow How we do what we do
Brand New Thinking
What we create
Transformational work
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7 3000 Major hubs
USA
England Germany
India China
Australia South America
#‘‘‘‘ ‚#‘ #‘‘‘‘ #‘‘‘‘
‚#‘ #‘‘‘‘
Offshoring
Costa Rica Columbia
China Mauritius
India
Partners
Argentina Ukraine Belarus Bulgaria
Guatemala Vietnam
Employees
Brand Building Data Services
Experience Design Media
Retail & Commerce Strategic Consulting
Technology Platforms
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4 Mobile mobile mobile…
How do you pitch mobile technologies to an agency/client?
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Help us help you.
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Things to consider when pitching your product
1 Be honest and
straight-forward
2 Solve a real
problem
3 Tell your
story
4 Be a patient
partner
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Be honest and straight-forward 1.
§ No buzzwords § Use plenty of examples and metaphors § No B.S.
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Solve a real problem 2.
§ Explain why our clients should invest § Why will they be better off § What will they only learn or achieve through you
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Tell your story 3.
§ Position your company and your offering § Know your competition § Show focus (you can’t be all things)
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Be a patient partner 4.
§ Our sell-in cycle can be long § Show diligence with follow-up § Make it easy to put you forward
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One more thing
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Show your enthusiasm!