How to Pitch an Idea - Lessons from EMC TV & Toastmasters
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Transcript of How to Pitch an Idea - Lessons from EMC TV & Toastmasters
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THE PITCHWORKSHOP
06.24.13
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GOALS1 | Understand what makes
an effective pitch.
2 | Learn some tools to usewhen pitching your idea.
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Agenda
Why Listen
The Story Arc
Exercise: Table Topics
Tips and Tricks
Exercise: You Say This, I Think That
Checklist
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Who are I?
Social Engagement Mgr
&
Recovering Engineer
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Inform. Inspire. Engage.
I TALK A WHOLE LOT
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THESTORY
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Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
THE ART OF THE ARC
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STORY + ARC
Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
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SO WHAT?
WHOCARES?
WHAT’SIN IT
FOR ME?
The Tough Questions
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TABLE TOPICS
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Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
TABLE TOPICS
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Table Topics Lessons
Pressure pushes us to use fillers.
Must get comfortable with silence.
Common Filler Words
Kinda
Sorta
I Think
So
Um/ah
Like
Right
Ya Know
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TIPS & TRICKSPresent & Pitch Like A Pro
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Headline
DON’T THROW IT AWAY.
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PAINT THE
BIGGER PICTURE
Relevance
MyTeam
My Org
My Division
My Company
Me
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Urgency
USE BODY LANGUAGE
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Challenge
YOU ARE YOUR OWN WORST
CRITIC
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Champion
GIVE IT A NAME
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Facts & Stats
IF YOU CAN’T BE RIGHT…
BE CERTAIN
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Corroboration
VALUE YOUR
CRITICS
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Payoff
MAKE LIFE SIMPLER
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Call to Action
FUND ME
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YOU SAY
I THINK
_______
_______
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_______
_______
YOU SAY
I THINK
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YOU SAY
I THINK
_______
_______
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YOU SAY
I THINK
_______
_______
:: Your Turn ::
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Checklist
I reviewed the elements of a(n example) story arc– Headline
– Relevance
– Urgency
I gave it a name
I’m confident speaking with authority on my idea
I speak to every slide as important
I’m prepared to show urgency with my body language
I connected my idea to the big picture
This idea makes life simpler and I can explain how
– Challenge
– Champion
– Facts & Stats
– Corroboration
– Payoff
– Call to Action
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Agenda – In Review
• The Story Arc
• Exercise: Table Topics
• Tips and Tricks
• Exercise: You Say This, I Think That
• Checklist