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How to

Persuade

People? DAVE

Publishing

Agate Studio

How to Persuade

People? DAVE FABRIAN

How often you needed to

persuade others to do

something?

It’s a situation that arises almost

every day

Some people seem to be

able to do it

effortlessly,

& almost without anyone

noticing

And some people just

don’t…

Relax, it can be learnt!

Ways to Persuade

Nagging Coercion

You can’t force someone to do what they

don’t want. The art of persuasion is

to get them to want what you want.

Example

“One way to think about what

works in persuading others is

to think about what doesn’t

work first.”

- Persuasion IQ by Kurt

Mortensen

10 Barriers to Successful

Persuasion

1. Thinking that you are better at persuasion

than you are.

2. Trying too hard to persuade.

3. Failing to put in the effort required to get

what you want.

4. Talking too much.

5. Providing too much information.

6. Getting desperate.

7. Being afraid of rejection.

8. Not being prepared.

9. Making assumptions about your audience.

10.Forgetting that the whole conversation is

important.

Research shows that there are a number of things

that people like about successful

persuaders.

These elements are largely emotional:

Keeping

promises Reliable

Sincere

Responsible

Honest

Knowing their subject and

believing in it

Building

rapport Entertainin

g Not arguing

Key Skills of Successful

Persuasion

Successful persuaders tend to have high self-

esteem &

good emotional Intelligence.

They really believe that they will

succeed!

Keep motivated and

believe in your ideas.

Key Skills of Successful

Persuasion

Understand how your audience thinks:

Empathy

Good Listening Skills.

Build Rapport

Build Trust

Key Skills of Successful

Persuasion

Good communication skills

It’s essential that you can get your point across succinctly and effectively

Being organized.

Thank You ^_^