How to perform an SEO audit in 2014
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Don’t be invisible online Kevin Hayes, Communicatto Calin Yablonski, Inbound Interactive/Local Academy
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If your website has dissapeared from Google, or your website is just not performing in Search Engines, learn how to audit your website for search engine friendliness through an SEO audit.
Transcript of How to perform an SEO audit in 2014
Don’t be invisible onlineKevin Hayes, Communicatto
Calin Yablonski, Inbound Interactive/Local Academy
© 2014 communicatto, a digital media agency
Today
• Intro• SEO Audit• Q&A
© 2014 communicatto, a digital media agency
Meet the nerds
Kevin HayesDigital Media StrategistCommunicatto Inc.
Calin YablonskiSearch Marketing StrategistInbound Interactive
© 2014 communicatto, a digital media agency
© 2014 communicatto, a digital media agency
© 2014 communicatto, a digital media agency
© 2014 communicatto, a digital media agency
© 2014 communicatto, a digital media agency
Auditing your website
© 2014 communicatto, a digital media agency
What is an SEO Audit?
A health check up… for your website.
© 2014 communicatto, a digital media agency
Why is it important?
Developers aren’t marketers!
© 2014 communicatto, a digital media agency
Why is it important?
“The only thing that stays the same in SEO, is that nothing stays the same.”
© 2014 communicatto, a digital media agency
Why is it important?
Structural issues should be fixed, before it gets ugly!
© 2014 communicatto, a digital media agency
Four Components of an SEO Audit
Keywords Onsite Optimization
Content Links/Authority
© 2014 communicatto, a digital media agency
Keyword Research
Highest Searches Lowest Competition
© 2014 communicatto, a digital media agency
Keyword Research
“Pickles” – Calgary AB
© 2014 communicatto, a digital media agency
Onsite Optimization
© 2014 communicatto, a digital media agency
Onsite Optimization
Relevance
Structured DataURLsMeta Data
Indexation
Crawl Rates
Duplicate ContentRobots
Architecture
SitemapSpeedNavigation
© 2014 communicatto, a digital media agency
Content
© 2014 communicatto, a digital media agency
WebsiteBlogs
Podcasts
White Papers Videos
Infographics
Articles
Content
© 2014 communicatto, a digital media agency
Content
Content
Microformats
Location
Shareable
Length
Structure/HTML
Link Worthy?
© 2014 communicatto, a digital media agency
Links
© 2014 communicatto, a digital media agency
Links
A ranking component ranks documents, such as web pages or web sites, to obtain a ranking score that defines a quality
judgment of the document. The ranking score of a particular document is based on the ranking score of the documents which
link to it and based on affiliation among the documents.
Determining the quality of linked documentsJune 30, 2004
© 2014 communicatto, a digital media agency
Links
Ranking in Google is like a high school popularity contest
# Kids + Like You + Cool = Your Coolness Factor
# Websites + Link To You + Authority = Authority (Ranking)
© 2014 communicatto, a digital media agency
Links
Link Factors
Anchor Text
Linking Source
Number of links
Where they link
Type of Links
Do/No
★
★
★ Proceed with caution
© 2014 communicatto, a digital media agency
3 Onsite Optimization Tips
Optimize content with Schema.org markup
Write long form content between 500-1500 words
Configure a Google Webmasters account.
Questions?
[email protected]@calindaniel
Calin Yablonski | Kevin [email protected]
@kevinhayesca | @communicatto
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