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    How to Outsource Without

    Losing Your Freakin Mind!

    5 Mistakes People Make WhenOutsourcing for Profit

    By Jason Fladlien & Veronica J. Kirchoff

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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com ii

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

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    5 Mistakes People Make When Outsourcing for Profit

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    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com iv

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Table of Contents

    Introduction ..................................................................................... 1

    Mistake #1 - Not Being Ultra Specific ................................................. 2

    Mistake #2 - You Get What You Pay For ............................................. 3

    Mistake #3 - Organization (or Lack Thereof) .......................................4

    Mistake #4 - Outsourcing What You Dont Understand....................... 5

    Mistake #5 - Outsourcing The Wrong Stuff ......................................... 7

    Conclusion ...................................................................................... 9

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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 1

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Introduction

    The way everyone does outsourcing is patently wrong, and this report is

    going to clear up the most flagrant mistakes. Following my advice will not

    only save you time and money more importantly it will save your sanity

    (at least with regards to outsourcing).

    If you grasp the system correctly andapply it, you will spend less time

    going back and forth with your outsourcers, while getting higher quality

    output.

    Finally, what Im showing you today while valuable is just the tip of the

    iceberg. We actually have a whole system we employ to do outsourcingfrom the bottom level all the way to the top.

    Weve struck that delicatebalance between getting consistently high

    quality and keeping costs down. If you want to know more about that, go

    tohttp://www.OutsourceEnvy.com/special-offer

    Without further ado, lets dive in.

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer
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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 2

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Mistake #1 - Not Being Ultra Specific

    The standard outsourcing interaction goes like this: You tell them what to

    do. They do it completely wrong. You tell them to revise it. They fix about10% of it correctly. You tell them to revise it again. They get about 10%

    more right.

    By the time you almost get it to what you want, they break something

    significant and you go back to being just half done again. If you lasted long

    enough to go through this process, after a long time you might get what

    you want. Maybe.

    There are two reasons this occurs. Well focus on the second reason later.

    The first reason this occurs is your fault. You werent clear enough.

    First, assume that anything you dont clearly specify will be wrong. That

    means anything youre concerned about no matter how major or minor,

    document it as specifically as you possibly can.

    Second, before you send it to an outsource worker, send it to a friend, a

    family member, or someone else to review first. Ask them if it was clearand understandable. Bonus points if the person you send this to is

    completely uninformed and has no knowledge of the specific task at hand

    which youd like to outsource.

    Lastly, documenting anything the first time is painful yet will save you

    tons of time in the long run. Realize that once you do it correctly once, you

    can use that specific instruction with a variety of outsourcers in the future.

    Just make sure you document it in a way that is easy to update as you

    and/or your outsourcer improve the process or things change.

    We talk about this at length athttp:// OutsourceEnvy.com/special-offer

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer
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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 3

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Mistake #2 - You Get What You Pay For

    This is so patently false its not even funny. Ive thrown a lot of money at

    supposed top-notch outsourcers and gotten squat. Other times, on thetiniest of budgets, Ive gotten stellar work. If only it was as easy as paying

    more to get more. Its not.

    You get what you get. There is no reliable way of knowing what you get

    until you put the outsourcer to the test with a real worldproblem to solve

    and a deadline to solve it in.

    Now, for some people the first thing they outsource to new talent is a task

    that they are not actually going to use or need to use. They just have it

    ready to deploy as a test. The outsourcer, of course, doesnt know this. The

    purpose of doing it this way is you have nothing riding on the results, so

    you can be completely objective with your measurement of quality.

    Also, consider making sure you give them smallprojects at first, so you can

    quickly evaluate how they handle a project from start to finish. Our general

    rule of thumb is we give them 3 tasks, all of which are somewhat complex

    in application yet short in completion time, before we everconsider puttingthem on any really important job.

    The last thing to remember talent can go stale quickly. Just because they

    put in good work for you the last six months straight doesnt mean that the

    next 6 months will bring more of the same. Always measure their

    productivity and value, versus what you pay them. Hire slow. Fire fast.

    We break down this issue more specifically at

    http://www.OutsourceEnvy.com/special-offer

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer
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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 4

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Mistake #3 - Organization (or Lack Thereof)

    How are you going to share, track, manage and archive the project at

    hand? Sadly, we have found there is no one-size-fits-all solution. One thingwe do know is that email is horrible, and should only be used as a

    redundancy.

    For example we use a combination ofDropbox,Skype,Evernote,Github,

    Jira,Trello,Amazon S3,Google Drive,and more. It depends on the task.

    If youre working with a programmer, you need to maintain whats called a

    version control system. Not only do they have a place to check in code, its

    easy to compare it against previous versions and revert back if necessary.

    And to track bugs. By the way, 90% of programmers hate to do this and

    wont do it unless you are constantly on top of them. If you find the rare

    programmer who commits their code after every serious change, you

    probably have a winner.

    Dropbox is nice for quick and easy file sharing, but it does have its

    limitations. For example, its a pain to do real-time collaboration. For that,

    we love Google Drive.

    The greatest thing about Dropbox though is its simplicity. So its perfect to

    use in a flash. However, if youre dealing with outsourcers from places like

    Pakistan (which we do), then bigger files will take too long to sync back

    and forth. For that, we use Amazon S3.

    Trello is where we manage more complex projects that will have more than

    one outsourcer working together concurrently. You can assign a project

    manager, divvy up tasks, see who is doing what, how far along they are,

    and how close they are to the deadline of the individual task. This is overkill

    for simpler projects, but a must-have for anything else.

    We break down specifically how we use every tool for organization and

    project management athttp://www.OutsourceEnvy.com/special-offer

    http://www.outsourceenvy.com/dropboxhttp://www.outsourceenvy.com/dropboxhttp://www.outsourceenvy.com/dropboxhttp://www.outsourceenvy.com/skypehttp://www.outsourceenvy.com/skypehttp://www.outsourceenvy.com/skypehttp://www.outsourceenvy.com/evernotehttp://www.outsourceenvy.com/evernotehttp://www.outsourceenvy.com/evernotehttp://www.outsourceenvy.com/githubhttp://www.outsourceenvy.com/githubhttp://www.outsourceenvy.com/githubhttp://www.outsourceenvy.com/jirahttp://www.outsourceenvy.com/jirahttp://www.outsourceenvy.com/trellohttp://www.outsourceenvy.com/trellohttp://www.outsourceenvy.com/trellohttp://www.outsourceenvy.com/amazon-s3http://www.outsourceenvy.com/amazon-s3http://www.outsourceenvy.com/amazon-s3http://www.outsourceenvy.com/google-drivehttp://www.outsourceenvy.com/google-drivehttp://www.outsourceenvy.com/google-drivehttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/google-drivehttp://www.outsourceenvy.com/amazon-s3http://www.outsourceenvy.com/trellohttp://www.outsourceenvy.com/jirahttp://www.outsourceenvy.com/githubhttp://www.outsourceenvy.com/evernotehttp://www.outsourceenvy.com/skypehttp://www.outsourceenvy.com/dropbox
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    5 Mistakes People Make When Outsourcing for Profit

    Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 5

    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Mistake #4 - Outsourcing What You Dont

    Understand

    Notice I didnt say what you personally cant do.I cant write any

    sophisticated scripts involving PHP and JavaScript. However, I understand

    why a programmer would consider using PHP or JavaScript when

    programmatically trying to perform a task or solve a problem.

    I also have a good understanding of the limitations of PHP and JavaScript

    as well as the pros and cons of each.

    Before you outsource any task, take the time to first familiarize yourselfwith the pieces involved. For me, I go right to Wikipedia and spend about

    20 minutes digging around. Then I do some Google searches and read up a

    little bit.

    Also, when I work with a programmer, I ask questions. Lots of them. I then

    research their answers to make sure it checks out or at least has some

    validity.

    On the other hand, Im great at graphic design, yet I still have to outsource

    it a lot of times. You think thatd make it easy right? It doesnt.

    The problem is when you outsource something youre good at you might

    find it hard to communicate (see mistake #1) because you assume too

    much. The second problem is the person you outsource to will probably

    never be as good as you, and youll want to micromanage.

    The beautiful thing about programming is I cant do it so I cant get in thetrenches with it. However, Im smart enough to look at someones code

    and tell if what they made for me is duct-taped and frankensteined

    together and will break at the first real stress my customers put on it.

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    5 Mistakes People Make When Outsourcing for Profit

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    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Yeah it takes time. But its time well spent. You should be able to have a

    somewhat intelligent conversation with anyone you outsource to when

    doing something, even if you personally have no clue how to do it yourself.

    If you dont, then make sure to hire someone you feel is reallygood and

    pay them a little extra to walk you through and educate you on why they

    do what they do, and pepper them with tons of questions. Its totally

    worth it.

    We break down this whole process in much more depth at

    http://www.OutsourceEnvy.com/special-offer

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer
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    5 Mistakes People Make When Outsourcing for Profit

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    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Mistake #5 - Outsourcing The Wrong Stuff

    If you want to really stack the deck in your favor for success, here is what

    you need to master. Doing 95% of stuff just well enough and doing 5% ofstuff better than anyone else.

    This better than anyone else stuff is your competitive advantage. Its how

    you can serve your marketplace better than your competition.

    For me, Im damn good at doing webinars. I will not outsource that, even

    though I could. In fact, others outsource the work to me for $50,000 for our

    webinar writing service if youre a big player, we should have that

    conversation, as many happily pay me that fee for what I do for them.

    The point is I dont outsource anythingwhen it comes to webinars I

    design my own webinar presentations. I write every word on them. I handle

    the webinar registration copy (almost always), as well as the landing page

    copy of where Im going to send prospects at the end of the webinar. The

    only thing I outsource is the proof reading, and that is to my business

    partner, because I want veryqualified eyes going over it.

    I also dont outsource the emails I send to my list. Everything else though is

    pretty much fair game, with rare exception. I even outsource the

    outsourcing on many occasions!

    There are certain things you should alwaysoutsource; other things you

    should usually outsource; other things you should occasionallyoutsource;

    and some things you should neveroutsource. You may not know exactly

    what those are at first, but by being cognizant of this principle, in time you

    should be able to review what is and is not being outsourced, and make

    sure it makes sense.

    The better you get at outsourcing, the more you willoutsource. This gives

    you more time to focus on that 5% of stuff that you personally do better

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    5 Mistakes People Make When Outsourcing for Profit

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    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    than anyone else in your marketplace. Thats when you really win big with

    outsourcing.

    If youd like to get the full picture of every single important piece of the

    outsourcing puzzle, you owe it to yourself to check out

    http://www.OutsourceEnvy.com/special-offer

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer
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    5 Mistakes People Make When Outsourcing for Profit

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    How to Outsource Without Losing Your Freakin Mind!

    by Jason Fladlien & Veronica J. Kirchoff

    Conclusion

    In this report, we covered these mistakes:

    1. Specificityand how the less specific you are, the more time it will

    cost you in the long run.

    2. Getting what you paid forand why what you get and what you

    pay for can often be two completely, non-related things.

    3. Organizationand why there is no singletool or project

    management strategy that works for all outsourcing situations ortasks.

    4. Understandingand why you should never outsource a task you

    cant talk about intelligently even if you cant personally do the

    task yourself.

    5. Outsourcing the wrong stuff this is perhaps the biggest mistake

    people make, because they dont have a long-term vision of their

    outsourcing efforts.

    If you got a lot of value out of this free report, imagine what is waiting for

    you if you spend just a bit of money on our complete, in-depth training on

    all things outsourcing here:http://www.OutsourceEnvy.com/special-offer

    Its worth checking out for sure.

    -Jason Fladlien

    http://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offerhttp://www.outsourceenvy.com/special-offer