How to organize a marketing campaign in 30 minutes or less
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Transcript of How to organize a marketing campaign in 30 minutes or less
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HOW TO ORGANIZEA MARKETING
CAMPAIGNIN 30 MINUTES OR LESS
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www.yourmarketingcoachonline.com
Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
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MARKETING 101Fundamentals of Marketing
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www.yourmarketingcoachonline.com
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WHAT1. What is a marketing campaign2. 10 Steps to Organizing a Marketing
Campaign - In 30 Minutes or Less!3. Worksheets provided
WEAREGOING
TO COVERTODAY
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www.yourmarketingcoachonline.com
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TYPE OF CAMPAIGN
EXAMPLE: Webinar
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www.yourmarketingcoachonline.com
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GOALSPECIFIC: 100 people attend the webinar
100 people -> 30 prospects -> 9 clients
MEASURABLE: Keep track of registrants
TIME FRAME: 28 day promotion period
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www.yourmarketingcoachonline.com
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TOPIC
EXAMPLE: How to Capture Leads 24/7
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OFFER
EXAMPLE: Product / Service Bundle $1000
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BUDGET EXAMPLE
• Design $697• $270 for Facebook Advertising• $967 TOTAL
(
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METHOD OF DISTRIBUTIONEXAMPLE: How to Capture Leads 24/7
p Email p Flyers p Newsletter p Direct Mailingp Blog p Meetupp Website p Signature Line
p Google AdsSocial Media p Press Releasep Facebook p Printed Signsp Twitter p Facebook Promoted Adsp Linkedin p Facebook Custom Tab p Pinterest p YouTube p Slide Share
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www.yourmarketingcoachonline.com
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CALENDAR OF DISTRIBUTIONSUN MON TUES WED THURS FRI SAT
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
NewsletterFB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
FB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
FB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad SEMINAR!!+Bonus Offer
BlogSlideShare
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www.yourmarketingcoachonline.com
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CREATE YOUR CONTENT In order of your distribution:
1. Facebook Ad2. 12 Social Media Posts3. 3 Email Broadcasts4. Newsletter5. Presentation6. Blog7. Recording8. Follow up Email9. Bonus Offer
SUN MON TUES WED THURS FRI SAT
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
NewsletterFB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
FB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
FB Ad EmailSocial MediaFB Ad
FB Ad
FB Ad Social MediaFB Ad
FB Ad Social MediaFB Ad
Social MediaFB Ad SEMINAR!!
+Bonus Offer
BlogSlideShareRecording
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www.yourmarketingcoachonline.com
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AUTO SCHEDULE
Hootsuite (Social Media)Wordpress (Blog)
Infusionsoft / MailChimp (Emails and Newsletter)
PRO TIP: You should work 30 days in advance (at least!)
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www.yourmarketingcoachonline.com
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REPEAT
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BUDGET EXAMPLE• Design $697• $270 for Facebook Advertising• $967 TOTAL
100 attendees -> 30 opt ins to offer -> 9 clientsAverage value of a client is $1000
$9000 Gross Revenue on a $967 Investment!
(
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www.yourmarketingcoachonline.com
QUESTIONS
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www.yourmarketingcoachonline.com
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WHATWE
COVEREDTODAY
1. What is a Marketing Campaign2. 10 Steps to Organizing a Campaign
• Type of campaign• Set your goals• Select your topic• Offer• Budget• Method of Distribution• Create Content• Auto Schedule• Repeat
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www.yourmarketingcoachonline.com
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ACTION STEPS1. Create your first campaign 2. Attend my next webinar
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www.yourmarketingcoachonline.com