PowerPoint Presentation

How To Optimize Your YouTube Channel4/21/15

Low time cost.

Create a richer destination for subscribers.

Increase subscribers and video views.

YouTube is the worlds 2nd largest search engine.Why You Should Optimize YouTube?2Channel NameShortChannel DescriptionFirst few sentences*Use keywords5080 wordsChannel IconSquare, high res.800px x 800pxChannel ArtChannel Optimization

3YouTube Channel TipsChannel Name: Your channel name is distinct from your channel URL; the name can be edited from the channel page.

Pick a channel name that is short, memorable and gives your audience an idea of what your channel is about.

Channel Icon: Use text sparingly.Subscribed ViewedUnsubscribed ViewedSectionsTop sections*Curated sections Featured ChannelsRelated Channels*Channel Optimization

5Best Practices for Channel SectionsChannel sections are a way to organize video content, whether by theme, genre, category, talent, etc.

Curate sections: This is a great tool to cross-promote content across multiple channels.

Create a playlist that auto-plays your top content.6MetadataTagsThumbnailsResolution 640px x 360pxLimit: Under 2MBAspect Ratio: 16:9AnnotationsCardsOther Features

Video Optimization

Metadata: Helps YouTube index your content. This is critical to building views from search and suggested videos. Use optimized keywords and formatting when writing metadata for your videos.

Tags: Tags are descriptive keywords that help YT surface your videos to new audiences.

Create unique tags that distill the most important video topics, characters, talent names, etc.

Create Standard tags that can be applied across all of your videos to help explain what your channel is all about.

Annotations: Annotations are clickable text overlays on YouTube videos. Boost engagement, give more information, and aid in navigation.

7YouTube Video OptimizationMetadata: Helps YouTube index your content. This is critical to building views from search and suggested videos. Use optimized keywords and formatting when writing metadata for your videos.

Tags: Tags are descriptive keywords that help YT surface your videos to new audiences.

Create unique tags that distill the most important video topics, characters, talent names, etc.

Create standard tags that can be applied across all of your videos to help explain what your channel is all about.8Annotations are clickable text overlays on YouTube videos. Boost engagement, give more information, and aid in navigation.

In March, YouTube introduced cards: an even richer viewing and engagement experience.

Theres six card types. All work on both desktop and mobile.

Cards will replace annotations over time.Annotations vs. Cards

Learn more about YouTube cards.Metadata: Helps YouTube index your content. This is critical to building views from search and suggested videos. Use optimized keywords and formatting when writing metadata for your videos.

Tags: Tags are descriptive keywords that help YT surface your videos to new audiences.

Create unique tags that distill the most important video topics, characters, talent names, etc.

Create Standard tags that can be applied across all of your videos to help explain what your channel is all about.

Annotations: Annotations are clickable text overlays on YouTube videos. Boost engagement, give more information, and aid in navigation.

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