How to Optimize Images for Social Media Sharing
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Transcript of How to Optimize Images for Social Media Sharing
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How to Optimize Images for Social Media Sharing
Michelle G. HeldMetroNY.comPintalk.net
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Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.
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In one day online
465k+ daysvideos viewed
1.5B loops
350M photos uploaded
400M snaps
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We process visual data 60k times faster than text!
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1.55B Monthly Active Users
Video
Text Only
Link
Photos
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
8.71%
5.77%
5.29%
3.73%
Organic Reach
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Photos
Video
0% 10% 20% 30% 40% 50%
35%
28%
Increased Retweets
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Optimize Images On• Social posts• Social profiles• Websites
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Selfies
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Professional Product Photos
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Graphics
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Stock Images
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Quotes
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Infographics
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Video is engaging!
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Know thy audience!•Demographics•Social media site•Content
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Where is Your Audience?
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Facebook• 1.55 B MAU (monthly active users)• 936 M DAU (daily active users)• 78% aged 18 to 54• 72% of adult internet users• Drives 64% of total social revenue
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Instagram• 400 M MAU• 75 M DAU• 51% male• 45% between 25 and 44 years• 32% of US teens say its most
important social network
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Snapchat• 200 M MAU• 100 M DAU• 70% female• 71% between 18 to 34 years
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Twitter• 316 M MAU• 100 M DAU• 37% between 18 and 29 years• 25% aged 30-49• 54% earn $50k+
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Vine• 200 M MAU• 12 M videos added each day• 57% female• 51% aged 18 - 34
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Google+• 2 B profiles• 275 M monthly users• 16 M true users
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YouTube• 1 B+ users• 58% of US Gen X• 43% of US Baby Boomers• 81.2% of US Internet users• 300 hours of video uploaded every minute
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Pinterest• 100 M monthly active users• 67% are under the age of 40• 85% female• 54% of women aged 34-55 are on Pinterest
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LinkedIn• 400 M members• Average age 30+• 56% male• Average income $75k+• 46% of online college grads use LinkedIn
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Optimization Checklist• Quality• Layout• Aspect ratio• File type, size, clarity, dpi• Image size (for posts & profiles)• Website: Alt tags, meta data, file names
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Optimize SM Images Notes
Visitmetrony.com/asw16
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Quality
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Layout
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Multi-Column Layout
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Aspect Ratio
3:4 5:3
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2:1 Aspect Ratio
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1:1 Aspect Ratio (Square)
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Multi-column Layout = Tall Images
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Pins Don’t Make Good Posts!
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NO Blurry Images!• 72 dpi• .png• .jpeg• .gif• animated .gif (Twitter, Pinterest)
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Optimize for LayoutLandscape (Facebook, Twitter, LinkedIn)
Portrait (Pinterest, Google+)
Square (Facebook, LinkedIn, Instagram, Twitter)
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Post Aspect RatioFacebook Acceptable: 720 x 720
Use: 1200 x 627 (1200 x 1200) 1.91:1
Instagram 1080 x 1080 (scaled to 640 x 640) 1.91:1 to 4:5
LinkedIn Use: 530 x 400 (1200 x 1200)
Google+ Acceptable: 500 x 500
Use: 1000 x 1500 2:3
Pinterest Min: 236 (in-stream pin) / 222 (small view)
Use: 736 x unlimited 2:3 = more repins
Twitter Min: 440 x 220 2:1
Use: 1024 x 512
YouTube HD 1280 x 720 16:9
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Adjust Profile Photos
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No Cover Photo!
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SM Profile Image Guides
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Profile BannerFacebook 180 x 180 851 x 315
Instagram 110 x 110 (web 180x180) (circle) --
LinkedIn 400 x 400 1000 x 425
LinkedIn Co. 110 x 110 646 x 220
Google+ 250 x 250 (circle) 1080 x 608
Pinterest 165 x 165 (circle) --
Twitter 400 x 400 1500 x 500
YouTube -- 2560 x 423 (1546 x 423 mobile)
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On Your Website• Add meta data• Alt tags• SEO friendly image names
<img src=“SEO-KW.gif" alt="SEO KW">• Small file sizes
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© Copyright
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Mo
Let’s connect!
Metrony.comTwitter: @metronyLinkedIn.com/in/metrony
PinTalk.netTwitter: @pintalknetPinterest: @Pintalk
Michelle G. HeldMetroNY, LLC