How to not bleep up your aarp life@50 exhibit
-
Upload
becca-niederkrom -
Category
Technology
-
view
303 -
download
1
Transcript of How to not bleep up your aarp life@50 exhibit
serious about their time and investments
Wanna know how to do just that? Yes? Keep reading.No? Pass this link on to someone who is
SolutionMake sure to state what problems your audience has and how you can help
A little storytelling will go a long way
Have you considered dedicated time to train your staff?Attendees want to be pulled into a booth with captivating questions. Attendees do not wantto talk to booth warmers or to spouses who are along for the ride
Solution
Do you want a booth warmer, aka someone who knows nothing about your product, service, or ideal customers talking to your most important prospects?
Train your staff or lose your lead.
Last year I saw a large company (rhymes with hell) that staffed their entire booth with male 22 year olds who were circled up in deep conversationwith each other
The folks reimagining life consider ageism a challenge in their job hunt. Don’t confirmit.
Diversity is key
Paint the picture of your customer avatarThere’s a reason why the company,
Seniors Helping Seniors has seen success
ConferenceAttendees:� Could use more water� Wouldlove a place tositdown and resttheir feet� Theirphones could use a charge
Solution
Instead Of Hard candies,provide mini water bottles with custom labels.Custom=company name and booth# Booth# =Driving more foot traffic.
Bring a few extra chairs and you now have aSEATING AREA which could also be known as a Captive Audience
Charging stationsAnother great way to create a captive audienceHere’s what you’ll need:1. A power strip2. Small table3. 2 chairs4. (optional) various smartphone chargers
Charging stations
Anothergreatway tocreatea captiveaudience
Here’s whatyou’ll need:1. Apower strip2. Smalltable3. 2 chairs4. (optional)various smartphonechargers
This is one of them. Take a damn picture.
There are few big events that your target audience is in one place.
Social Proof is discussed thoroughly in Robert Cialdini's best selling marketing book, Influence. Social Proof is a top influencing tactic.
The use of story telling in marketing is powerful. Welcome to 2014.
You are not only on the clock inside your boothChat someone up in line at the food concessionPlan for a meet up,plan for a tweet up or if possible a cocktail hour for VIP pass holders (get creative, cross promote and give VIP passes to those who tag or mention you on facebook). People freaking love free stuff and special invites.
SolutionAcknowledgeI remember waiting 20 min at a majorTransportation rail road company without any acknowledgement.
Attendees understand some booths will be busier than others.
Just make eye contact.Or open your conversation up to more people.People crave connection and community at events like this
Hustle.Hustle as if your business depends on it.Hustle as if your life depends on it.
Hire hustlers.
Go here to get my freeguide to grow your
senior focused business