How to (Not) Be the Next Social Media Viral Sensation
13
How to (Not) Be the Next Social Media Viral Sensation Prepared for ISACA Memphis by Liz Jostes November 12, 2014 Eli | Rose Social Media, LLC EliRose.com Monday, November 10, 14
-
Upload
liz-jostes -
Category
Social Media
-
view
311 -
download
1
description
After you develop a social media policy for your company, there are still some extra considerations to plan for. Namely, how you'll respond in times of crisis or quick-thinking. A bad decision can be amplified with social media, reaching thousands and even millions of people you never intended to. Slides include real life examples that serve as lessons of what to - and NOT - do with your brand.
Transcript of How to (Not) Be the Next Social Media Viral Sensation
How to (Not) Be the Next Social Media
Viral SensationPrepared for ISACA Memphis
by Liz Jostes
November 12, 2014Eli | Rose Social Media, LLC
EliRose.com
Monday, November 10, 14
http://www.EliRose.com
Step #1: Create a Social Media Policy
• Guides content, activity, monitoring, tone/language, and complaint response plan
• To be used by all employees managing brand’s social media channels
• Can involve marketing / be part of larger corporate policy
Monday, November 10, 14
Good, bad or otherwise, the internet has awarded a special kind of fame to
several unsuspecting & un-newsworthy individuals and brands.
Here’s how that happened.
http://www.EliRose.com
Monday, November 10, 14
Don’t Consider Ways Others will Use your Hashtag
http://www.EliRose.com
*Photo credit @NYPDNEWS *Photo credit @amusem
Monday, November 10, 14
Don’t Review your Campaign as if you are 12 Years Old
• Cowboys are playing the Jaguars in London
• #CowboysUK
•
http://www.EliRose.com
*Photo Credit @DallasCowboys *Photo Credit @News_Craig
Monday, November 10, 14
Don’t Throw a Temper Tantrum
• Amy & Samy Bouzaglo
• “Kitchen Nightmares” Reality TV guests
http://www.EliRose.com
*Photo credits Amy’s Baking Company Facebook Page
Monday, November 10, 14
Forget that You’re Being Watched
• President Obama’s Selfie at Nelson Mandela’s memorial services
• Michelle looking very displeased
• Appearing to be “goofing off” during funeral services
http://www.EliRose.com
*Photo credit Huffington Post
Monday, November 10, 14
Don’t Tweet Inappropriate Tweets
• #Rockbone
• Local Memphis New Channel
• Picked up nationally by Mashable
http://www.EliRose.com
*Photo credit @KJMeow*Photo credit @3onyourside
Monday, November 10, 14
Don’t Use Bots to Handle Customer Service Issues
• Bank of America used a customer service Twitter bot
• @BankofAmerica was being used during Occupy tweets
•
http://www.EliRose.com
*Photo credit @darthmarkh
*Photo credit Consumerist
Monday, November 10, 14
Don’t (Re)Act Quickly
• 24.1 Million Super Bowl tweets
• 231,500 tweets/minute during blackout
• 15,696 Retweets
http://www.EliRose.com
*Photo credit @Oreo
Monday, November 10, 14
Threaten Customers who Dare Leave you a Poor Online Review
• Union Street Guest House
• $500 fine to be removed once poor review is removed
http://www.EliRose.com
Monday, November 10, 14
Never Incorporate Pop Culture into your Strategy
http://www.EliRose.com
*Photo credit @TheEllenShow *Photo credit Twitter
Monday, November 10, 14
Questions?
http://www.EliRose.com
Monday, November 10, 14
