How to Never Run Out of Great Ideas

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    23-Aug-2014
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    Marketing

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We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

Transcript of How to Never Run Out of Great Ideas

  • HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS MARKETING SCIENTIST MOZ
  • HOWYOUSEEYOURCONTENT ImageviaShutterStock2014BestPhotoStudio
  • HOWTHEYSEEYOURCONTENT ImageviaShutterStock2014PhotobankGallery
  • ROUGHLY7.3MPOSTSPERDAY
  • YOU=1DROPIN237BUCKETS
  • CONTENTISAPARODYOFITSELF
  • SAVETHEBEST FORFIRST
  • DELAYINGKILLSPASSION
  • ImageviaOpenCulture.com
  • INVESTEARLY&EARNINTEREST
  • SHATTERILLUSIONSOFGENIUS
  • HOWWETHINKIDEASWORK
  • WHATWEFEARWILLHAPPEN
  • BUILD A MUSE
  • THISISCONTENTMARKETING
  • THEREISDATAEVERYWHERE
  • NO,REALLYEVERYWHERE
  • CREATEANEWPERSPECTIVE
  • DONTWAITFORINSPIRATION
  • BECOMEAN EXPERT
  • BEFOREMOZCASTWASBARRY Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange
  • CANTCODE?TRYREADING
  • PICKANICHEANDEXCEL
  • GIVEOUTYOUREXPERTISE
  • ...ANDDATAWILLCOMETOYOU
  • ImageviaVictoriuscc.Wordpress.com
  • HARNESS A SYSTEM
  • 130BLENDERVIDEOS
  • ANDEACHONEUNIQUE
  • 379WHITEBOARDFRIDAYS
  • 365DAYS,536RECIPES
  • ANDONEMOVIEDEAL ImageviaFrockTalk.com
  • 2,636DINOSAURCOMICS
  • ANDJUSTONETEMPLATE
  • 124VISUALWORKOUTS
  • 5LOGOS,ANDCOUNTING
  • REPEATABLE REPETITIVE
  • FLEX YOUR BRAINS
  • STARTSMALL(TRYCAPTIONS) EvenforMing,thatsaLOTofweed.
  • MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com
  • LEARNTOTELLSTORIES
  • DABBLEINFLASHFICTION
  • WHYNOTWRITEANOVEL?
  • WRITERS WRITE
  • WRITERS WRITE
  • CREATORS CREATE
  • THEYRECOMINGFOROURLUNCH ImageviaThePetCollective.tv
  • ANDTHEYWONTORDERSALAD
  • ITSTIMETORAISETHEBAR
  • peter@moz.com @dr_pete THANKSFORWATCHING!