How to Millenials Approach Consultation and decision making? AIESEC YouthSpeak Findings
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Transcript of How to Millenials Approach Consultation and decision making? AIESEC YouthSpeak Findings
How to Millenials Approach Consultation and decision making?YouthSpeak Findings
KEYNOTE AIESEC - Giuscardo Urso and Benedetta Turrin
How do millennials approach, and what do the demand from, interactive
decision-making and learning experiences?
Global Youth Movement and Youth Insight Survey powered
by
Guiscardo Urso, 25 Current President of
AIESEC in Italy
Benedetta Turrin, 23 President Elect of AIESEC
in Italy
On September 25th,The 193-Member United Nations General Assembly has formally adopted the 2030 Agenda for Sustainable Development,
along with a set of bold, new Global Goals
The Way the World will be Shaped by 2030 Depends on Us [Youth]
YouthSpeak 2.0 Theme of the year
How can we engage Millennials to take action?YouthSpeak 2.0 Question of the year
How can we engage Millennials to take action?YouthSpeak 2.0 Question of the year
…and the answers given to this question contributes to understand better how to approach millenials and the factors they take into
consideration in a decision making process
DRIVERS IN LIFEWhat is the decision making process for the millennials? What do they consider first? What drives them in life?
In order to answer this question we’ve built the YouthSpeak survey consisted of the following
blocks: WORLD IN 2030
How do young people envision their future? What’s the state of the world in 2030? What is important for them
by that year?
YOUTH FOR GLOBAL GOALS
The Global Goals Agenda is a plan for humanity to build a better world in the future. Do young people know about this plan? If yes, from where? What’s their attitude towards the SDGs?
LEADERSHIP
To mobilise young people to take action, a certain type of leadership is needed. What are the characteristics
young people want to see in leaders of today?
EDUCATIONEducation is the most important issue for young people (based on YouthSpeak 1.0). To find the answer to our question, we need to dig deeper to understand what experiential learning means for young people?
ENGAGEMENTWhere do we find Millennials, whom they trust the
most? What’s their attitude towards technology?
www.youthspeak.aiesec.org
160 292 responses globally
57 959 ASIA PACIFIC32 704 CENTRAL & EASTERN EUROPE25 974 LATIN AMERICA16 393 AFRICA14 566 WESTERN EUROPE & NORTH AMERICA12635 MIDDLE EAST & NORTH AFRICA
DEMOGRAPHICS
GENDER
45%55%
65% 35%
ASIA PACIFIC
51% 48%
CENTRAL & EASTERN EUROPE
55% 45%
LATIN AMERICA
45% 55%
AFRICA
58% 42%
WESTERN EUROPE &NORTH AMERICA
55% 45%
MIDDLE EAST &NORTH AFRICA
AGE
CENT
RAL
& E
ASTE
RN E
URO
PEW
ESTE
RN E
URO
PE &
NORT
H AM
ERIC
AM
IDDL
E EA
ST &
NORT
H AF
RICA
ASIA
PAC
IFIC
LATI
N AM
ERIC
AAF
RICA
DRIVERS IN LIFE
Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life. They challenge the status quo, while striving to achieve a bigger purpose and live their life
to the fullest. To understand how they want to be engaged to take actions, one must understand their drivers in life.
Which 3 motives (both internal and external) drive you the most in life?
GLOBALLY
If you could be paid foranything, what would you do?
TRAVEL
BUILD
TEACH
HELP*based on the keywords analysis
What is most important for you in the first 5 years after graduation for your career?
GLOBALLY
WORLD IN 2030
In September this year, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 15 years from now?
Do you think your societywill be in a better or worse state 15 years from now?
68%
32% GLOBALLY
BETTER
WORSE
64%
36%
Asia Pacific Africa
67%
33%
77%
23%
Western Europe & North America
Eastern & Central Europe
74%
26%
Latin America
Middle East &North Africa
63%
37%
51%
49%
Where do you see yourself working in 10 years from now?
GLOBALLY
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA AFRICA MIDDLE EAST &
NORTH AFRICA
From the respondents that chose “NGOs”, here are the SDGs they would like to work for:
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA AFRICA MIDDLE EAST &
NORTH AFRICAGLOBALLY
From the respondents that chose “Government”, here are the departments they would like to work
for
GLOBALLY
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA AFRICA MIDDLE EAST &
NORTH AFRICA
Health & HumanServices15%
International Relations14%
Justice11%
19%
13%
12%
International Relations
Economics & BusinessJustice
19%
12%
11%
Health & Human Services
Education
International Relations
19%
17%
14%
Justice
International Relations
Health & Human Services
24%
18%
10%
International Relations
Health & Human ServicesJustice
13%
12%
11%
Economics &Business
International Relations
Health & Human Services
18%
17%
11%
Education
Health & Human Services
International Relations
From the respondents who chose “Small/Medium Enterprise, Business/Social Start up, National/Multinational
Corporation”, here are the industries they would like to work for:
ASIA
PAC
IFIC
CENT
RAL
& E
ASTE
RN E
URO
PE
LATI
N AM
ERIC
A
WES
TERN
EUR
OPE
&
NORT
H AM
ERIC
A
AFRI
CA
MID
DLE
EAST
&
NORT
H AF
RICA
BUSINESS SERVICES
18%
FINANCIAL SERVICES
9%
HEALTH SERVICES
8%
BUSINESS SERVICES
FINANCIAL SERVICES
EDUCATION
BUSINESS SERVICES
HEALTH SERVICES
FINANCIAL SERVICES
BUSINESS SERVICES
FINANCIAL SERVICES
COMPUTER & ELECTRONICS
BUSINESS SERVICES
FINANCIAL SERVICES
AGRICULTURE & MINING
BUSINESS SERVICES
FINANCIAL SERVICES
HEALTH SERVICES
BUSINESS SERVICES
FINANCIAL SERVICES
HEALTH SERVICES
18%
9%
8%
20%
10%
9%
15%
8%
8%
15%
14%
9%
17%
10%
8%
20%
9%
9%
From the respondents who chose “Academic Institutions”, here are the roles they would like to work in:
ASIA
PAC
IFIC
CENT
RAL
& E
ASTE
RN E
URO
PE
LATI
N AM
ERIC
A
WES
TERN
EUR
OPE
&
NORT
H AM
ERIC
A
AFRI
CA
MID
DLE
EAST
&
NORT
H AF
RICA
PROFESSOR
38%
RESEARCHER
27%
LECTURER
9%
PROFESSOR
RESEARCHER
LECTURER
PROFESSOR
RESEARCHER
LECTURER
RESEARCHER
PROFESSOR
LECTURER
LECTURER
PROFESSOR
RESEARCHER
PROFESSOR
RESEARCHER
LECTURER
PROFESSOR
LECTURER
RESEARCHER
38%
26%
15%
29%
27%
25%
60%
24%
5%
40%
37%
12%
30%
28%
23%
48%
20%
18%
When you think about the future of the world, what is your biggest fear?
Lack of humanity War Climate change
Lack of resources Corruption
Who do you think has the strongest ability to influence society?
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA
AFRICA MIDDLE EAST &NORTH AFRICA
Where do you see the use of technology the most?
YOUTH FOR GLOBAL GOALS
Which issues millennials care about the most? Let’s see if the young generation is aware of the Sustainable Development Goals that were adopted in September, from which channels they
learn about it and which issue they choose as their priority.
Do you know what the Sustainable Development Goals (SDGs) are?
46% 55%
YES
NOAS
IA P
ACIF
IC
CENT
RAL
& E
ASTE
RN E
URO
PE
LATI
N AM
ERIC
A
WES
TERN
EUR
OPE
&
NORT
H AM
ERIC
A
AFRI
CA
MID
DLE
EAST
&
NORT
H AF
RICA
34% 66%
48% 52%
42% 58%
40% 60%
60% 40%
45% 55%
GLOBALLY
How do you know about theSustainable Development Goals?
ASIA
PAC
IFIC
CENT
RAL
& E
ASTE
RN E
URO
PE
LATI
N AM
ERIC
A
WES
TERN
EUR
OPE
&
NORT
H AM
ERIC
A
AFRI
CA
MID
DLE
EAST
&
NORT
H AF
RICA
AIESEC31%
University26%
TV/Radio10%
GLOBALLY
35%
19%
11%
AIESEC
University
Friends
31%
30%
14%
AIESEC
University
TV/Radio
31%
23%
11%
AIESEC
University
TV/Radio
32%
24%
11%
AIESEC
University
TV/Radio
39%
24%
9%
University
AIESEC
UN Website
38%
23%
7%
AIESEC
University
Friends
Choose top 3 Sustainable Development Goals that you would act upon?
GLO
BALL
Y
11,5% 16,8%
7,7%
8,0%
4,5% 5,9%
1,7%
10,1%
3,5%
2,3%
5,9% 3,8%
3,8% 3,1%
6,2%
2,8%
2,0%
Are you familiar with the Sustainability policy of your country / territory?
YES 38%
NO 57%
5% I DON’T CARE
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA
AFRICA MIDDLE EAST &NORTH AFRICA
YES35%
YES57%
8% I DON’T CARE
YES35%
YES61%
4% I DON’T CARE
YES44%
YES52%
4% I DON’T CARE
YES42%
YES55%
3% I DON’T CARE
YES41%
YES55%
4% I DON’T CARE
YES38%
YES51%
11% I DON’T CARE
LEADERSHIP
In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as leaders to drive positive societal change. Therefore, it is imperative to
understand who do young people consider as their role-models as leaders and which characteristics do they value the most.
1,9% 1,6% 1,3% 1,2% 1,0%
7,8% 4,5% 3,4% 2,6% 2,5%
Name one person whom you consider as a great leader
*based on the keywords search
What is the one characteristic that makes this person a great leader?
*based on the keywords analysis
DETERMINATION
VISION
CARE
RESPONSIBILITY
COURAGE
EMPATHY
PASSION
CONFIDENCE
ENGAGEMENT
It is a universally known fact that for long-term change to be driven, the youth of today have to play a key role in driving that change. But, how do we really sensitise the youth towards issues that matter? How do we get crucial information to reach them effectively so that they listen, and
then, act? We attempted to understand what channels of engagement the youth of today rely on!
Which 3 channels do you use the most to keep yourself informed on a day-to-day basis?
GLOBALLY
What are the 3 most trusted sources you look up to to get information?
GLOBALLY
Which of the statements relates to you the most?
35%
20%
39%
5%
1%
I live on my smartphone and I find it convenient
I live on my smartphone and I find it harmful
I'm not dependent on my smartphone
I don't have a smartphone
I don't have a mobile
ASIA
PAC
IFIC
CENT
RAL
& E
ASTE
RN E
URO
PE
LATI
N AM
ERIC
A
WES
TERN
EUR
OPE
&
NORT
H AM
ERIC
A
AFRI
CA
MID
DLE
EAST
&
NORT
H AF
RICA
24%
26%
44%
6%
1%
45%
11%
35%
7%
2%
44%
18%
33%
4%
1%
27%
26%
44%
3%
0%
20%
22%
50%
6%
2%
35%
24%
38%
3%
0%
EDUCATION
Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We know that millennials prefer experiential learning to have a real hands-on experience. Has the situation changed? Which formats of experiential learning do they prefer and what does it
mean for the potential employers and educational institutions?
What do you see as the biggest benefit of studying in university/college?
Acquiring useful knowledge
Getting a diploma for a higher status in the society
Acquiring skills to prepare for a career
Building a network of friends and contacts
Becoming self aware on what I want to do next
I don't see any benefits
14%
25%
29%
19%
12%
2%
GLOBALLY
17%
23%
26%
17%
14%
3%
ASIA PACIFIC
13%
20%
28%
23%
14%
3%
CENTRAL &EASTERN EUROPE
10%
34%
32%
16%
8%
1%
LATIN AMERICA
What do you see as the biggest benefit of studying in university/college?
Acquiring useful knowledge
Getting a diploma for a higher status in the society
Acquiring skills to prepare for a career
Building a network of friends and contacts
Becoming self aware on what I want to do next
I don't see any benefits
14%
27%
33%
17%
9%
1%
WESTERN EUROPE &NORTH AMERICA
11%
31%
29%
17%
12%
1%
AFRICA
24%
17%
27%
21%
9%
3%
MIDDLE EAST &NORTH AFRICA
Which one of these practical learning experiences would you like to have in order to grow personally and professionally?
GLOBALLY
ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA
WESTERN EUROPE &NORTH AMERICA AFRICA MIDDLE EAST &
NORTH AFRICA
www.youthspeak.aiesec.org