Four Steps Along the Path

How to Meet the GrowingDemands on IT

Goals of Enterprise IT Organizations

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2. Meet user requests faster

1. Help grow the business

3. Promote good governance

4. Do everything faster, better, and cheaper

Yet IT Teams Are Stuck…

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30%On strategic challenge of

growing the business

Jason Hiner, “IT’s new holy grail: Break out of the 70% maintenance loop,”

Tech Sanity Check blog, TechRepublic.com, 11 May 2010

70% On the routine busywork of

running the business

IT Organizations Must Evolve

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Modern

Approach

Broke of the best providers to deliver the best services (e.g., onsite, off-site, private, public, or hybrid cloud)

Traditional

Approach

Manager of on-premises hardware and software

CIOs Have Concerns

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CIO survey reveals 26% of IT teams already operate as a service broker…

…while another 30% are actively considering this role.

- IDG Research

IDG Research Group, CIO Survey, May 2013

30%

26%

• To evolve IT from routine maintenance of existing operations to higher-value activities that will improve efficiency and increase top-line revenues.

• By becoming a service broker, IT is better positioned to meet future challenges.

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Why Become a Service Broker?

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Four possible configurations for managing enterprise infrastructure that puts your IT team on the service broker path:

Steps to Becoming a Service Broker

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1

2

3

4

Virtualized, on-premises data center

A flexible way to extend your data center

Adding an orchestration tool

A smooth path to the cloud

Virtualized On-Premises Data Center

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• Gain cost and operational benefits

• Use tools such as VMware vSphere® Web Client to help IT manage the on-premises environment

• Be able to use only customer management tools to manage on-premises servers, which may not be enough to grow your business

A Flexible Way to Extend Your Data Center

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• Outsource workloads to quickly expand current data center capacity with no CapEx, “rip-and-replace” and retraining headaches

• Use Dedicated VMware® vCenter Server™

offering from Rackspace, which directly exposes the VMware vSphere® API to your team

• Enable your IT team to monitor and control your VMware environment in the external data center as if it was onsite

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Options for Managing and Locating Workloads

Column A: Management Column B: Location

Customer’s management tools On-premises virtualization

Hosted virtualization

Pick 1 option from Column A + 1 option from Column B (2 options total)

The choice between on-premises and managed hosting helps IT deliver faster

and more effectively, and gain time to focus on more strategic projects.

Adding an Orchestration Tool

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• Gain more power and flexibility with another layer of management that can reduce the cost, complexity and time for delivering IT services

• Streamline many processes, while leveraging your existing investment in VMware technology (e.g. provide a self-service portal)

• Make IT services more portable so it is easier to broker services from third-party vendors—all while maintaining control

• Use the same tools and workflows without retraining

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More Options for Managing and Locating Workloads

Column A: Management Column B: Location

Customer’s management tools On-premises virtualization

Customer’s orchestration tool Hosted virtualization

Pick 1 option from Column A + 1 option from Column B (2 options total)

The choice helps IT become even more effective as a service broker

and save even more time and money.

Extend Your Service Portfolio

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Show or chargeback costs to users with metering and reporting

• Most orchestration tools provide chargeback features, as well as clear dashboards and calculators for tracking usage of

both on-premises and hosted infrastructure and attaching costs to that use.

• Tracking the real-time costs of IT services shows end users the scope and costs of their requirements for processing

and storage.

Provide authorized end users with their own self-service portal

• An orchestration tool enables end users to provision their own compute instances, either on-premises or in the

Rackspace data center (e.g., spinning up new VMs and choosing the best environment for any new workload based on

cost, technology platform, and SLA criteria).

• IT can use policies and permissions to control how end users consume resources.

Availability / performance

• With accurate chargebacks to departments, and quick and easy self-serve provisioning, much of the pressure for

rogue IT dissipates.

• When teams can get what they need from IT, quickly and efficiently, shadow IT is unnecessary.

A Smooth Path to the Cloud

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• Assign any new workload to the most effective environment, regardless of location

• Choose any of these options

– Within the traditional on-premises data center

– In a managed, VMware powered environment hosted by a reliable partner

– In a private cloud, with effective security managed by a seasoned service provider

– In the public cloud, with elastic capacity to accommodate any spikes in demand

For any workload, enable IT to…

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Maintain the same

governance, giving IT

the best of both

worlds: all the control

and agility required,

and a reliable

infrastructure with all

the expertise and

support needed

through the transition

Use the same

orchestration tool to

provision and control

compute resources,

and manage

everything across

heterogeneous

clouds—and even

multiple vendors—from

a single pane of glass

Get cost-effective

pricing, quick

provisioning and a

stable environment

Gain a truly “hybrid”

approach to the cloud

that frees up IT to

address revenue-

generating projects,

create or roll out new

applications, and

devote resources to

more strategic projects

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Even More Options for Managing and Locating Workloads

Column A: Management Column B: Location

Customer’s management tools On-premises virtualization

Customer’s orchestration tool Hosted virtualization

Hosted private cloud

Hosted virtualization

Pick 1 option from Column A + 1 option from Column B (2 options total)

Each configuration double the available options for managing and locating workloads, moving

your IT organization closer to becoming a service broker

Does your organization need help with innovative

ways to meet the growing demands of IT?

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Next Steps

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Rackspace has expertise in building solutions that help

overcome the challenge of growing IT demands.

Contact Rackspace or read more at

How to Meet the Growing Demands on IT – White Paper

Call Rackspace at 800-961-2888 to get started today.

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About Rackspace

9 Worldwide Data Centers

Nearly 6,000 Rackers

200,000+ Customers

90,000+ Servers

26,000+ VM

≅70 PB Stored

Global Footprint

Customers in 120+ Countries

Portfolio of

Hosted SolutionsDedicated - Cloud - Hybrid

Annualized Revenue$1.7B

60% 100OF

THE

We Serve FORTUNE®

OV

ER

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About Rackspace

Named a Top Performer for Hosted

Private Cloud by Forrester Research Inc.

in “The Forrester Wave™: Q1 2013

A Leader in the Magic Quadrant for Cloud-Enabled Managed Hosting, 2014 North America & Europe

Founder

OpenStack®

Open source software for building private and public clouds

THANK YOU

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