Measuring Social Media Efforts

Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation@starfocus or @nwf

Things We Learned WhileMeasuring Return on Investment

• We learned flexibility with social media and free tools

• Remember your overall goals• Think of the community first • Don’t be afraid to experiment• Pay attention to trends and compare data• Look for message quality

Tools Change all the Time

Poprl Su.pr

But You Can’t Ignore the Value They Bring

Compare Traditional Metrics with Social Metrics

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Facebook on Google Analytics

Monthly Top Content

How People Interact With Your Content

We Track Content Sharing

Addthis Analytics

Qualitative both/and Quantities

And we remember “Return” Comes in Many Forms

Investing Takes Time

•Pick Your Goals•Measure Strategically•Manage Expectations