How to Measure the Impact of Our Actions with Data | Talent Connect London 2014
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Transcript of How to Measure the Impact of Our Actions with Data | Talent Connect London 2014
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Laurence Ravat, OECD Laurence Bret Stern, LinkedIn
Stop Guessing, Start Growing How to Measure the Impact
of Our Actions with Data
#intalent
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79% HR Leaders report to CEO
PwC 2012 CEO study
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38% Are seen as key in the company
strategic planning
Economic Intelligence Unit, 2012 CEO perspectives study
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What do we want to achieve today?
1. Understand the importance of data in decision-making and strategy
2. Learn from OECD and LinkedIn experiences 3. Take 5 tips away to kick-off your data strategy
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It is not about what you think It is about what you know
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Timely Decision Making
“Trust-stable” Business Partner
Prove Your Contribution as Essential
Improved Planning
Increase Your Credibility
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What Happened
Why it happened
Will it happen again
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The world’s best recruiters think like the world’s best marketers
Jeff Weiner, LinkedIn CEO
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LinkedIn: Data-driven Marketing
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4 P’s Lead Generation
Demand Generation
Revenue Marketing
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Tracking
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Analysing
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Forecasting
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OECD: Data-driven Recruiting
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Build
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Followers
50,000
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01/13 01/14 07/14 04/13 07/13 10/13 03/14
9000 11400
15470
19316
28934
34087
40979
50300
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
11/14
559% growth since
01.2013
Total number of OECD followers
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Develop
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Diversity
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The stats on the orginal slide were exactly the same, feel free to use the text lock-ups above
to make any changes needed.
CTR: 1.47% 216,000 impressions
2013
CTR: 1.45% 300,000 impressions
2014
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Followers in Chile
+2,000
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Engage
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We currently have 14 job openings, from financial assistant to senior Advisor positions, in all domains from Economics to Education Skills. Check our job openings on our Career Site (http://lnkd.in/dzz33GM)! The OECD recruitment team
OECD-OCDE The OECD is recruiting!
Our content categories
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Number of news feed
*Engagement = (Clicks + Interaction) / Impressions
11 4 6 9
91 93 95
84
0
10
20
30
40
50
60
70
80
90
100
Q4 13 Q1 14 Q2 14 Q3 14
HR content Main content
1.45%
2%
1.78% 1.72%
0.54% 0.65%
0.54%
0.85%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
Q4 13 Q1 14 Q2 14 Q3 14
HR content Main content
Engagement*
What engagement are we getting with our content?
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Engagement
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Talent Brand Index
Talent Brand Reach Talent that’s familiar with you as an employer
Talent Brand Engagement Talent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
516,075 members
87,591 members
Talent 17%
Talent brand index
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2013 2014
0.00%
3.00%
6.00%
9.00%
12.00%
15.00%
18.00%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2012
17%
3.9%
Our TBI has increased importantly since 2012
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4%
16%
14% 13% 13%
12%
10% 10% 9%
6%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18% 17%
Weaker talent brand Employer of choice
OECD - OCDE
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Recruit
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The recruiting funnel
Views
1003 Clicks
138 Applications
70 Short listed
4 Hired
1
30% From LinkedIn
100% From LinkedIn
100% From LinkedIn
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Survey of top applicants (1/2)
Inmails
Jobs Viewed 23% job notification 8% viewed directly
Jobs Shared 31% via network 15% via groups
46%
31%
23%
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5 Tips
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Clear goals Data Acquisition Plan
Dedicated resources
Test and learn Over-communicate
5 Tips
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Laurence Bret Stern Data-Driven and Predictable Marketing London, United Kingdom Current: LinkedIn Previous: Silentale, AOL, Orange Education: Université Paris Dauphine
500+ uk.linkedin.com/in/laurencebret/ connexions
Laurence Ravat Innovative HR Manager with International Experience. Recruiting and Managing Talent for the OECD Paris Area, France Current: OECD, International Energy Agency Previous: Médecins sand Frontières, Frost & Sullivan, Stanford University Education: Stanford Universi
500+
fr.linkedin.com/in/lravat connexions
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