How to-master-timeline-and-ads
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Transcript of How to-master-timeline-and-ads
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WHITE
PAPER
How to Master Facebook Timeline and Ads
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www.buddymedia.com 2
Introduction 3
New Reach Generator Product 4
New Facebook Ad Units 6
Timeline Is Here 8
Tie It All Together 13
Conclusion 15
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www.buddymedia.com 3
New Reach Generator product:
New ad units:
Timeline is here:
Tie it all together:
Introduction
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www.buddymedia.com 4
Increase Your Reach
Invest in Content to Engage Your Fans
New Reach Generator Product
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www.buddymedia.com 5
content. In this
Post and turned it into an ad.
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www.buddymedia.com 6
Understand the Options Within Facebook Ads
Premium Ads.
Marketplace Ads.
The graphic shows the different
opportunities for advertisements within
New opportunities include mobile and the
log-out screen.
New Facebook Ad Units
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www.buddymedia.com 7
Marketplace ads,
the right-hand side of the News Feed
and Timeline, can be targeted toward users
Let Your Fans Choose Your Ad Creative for You
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www.buddymedia.com 8
Timeline Is HereCreate Great Content for Your Page with Timeline
The use of the
new aesthetic
functionality of
Timeline immediately
conveys the desired
brand image
for Subway.
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www.buddymedia.com 9
Cover Photo and Apps
.
Cover Photo:
Logo:
Tab Image:
Old Spice uses a
bright, bold cover
photo to grab the
attention of users,
making a product
such as deodorant
very exciting.
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www.buddymedia.com 10
™
The ability to add a
third sapplet within
ProfileBuddy in the
Buddy Media social
marketing suite gives
brands extra flexibility
for their tabs.
The SXSW Coffee
Cash Cart tab on the
Buddy Media Page
uses a background
image to utilize the
extra space on the
810-pixel-width tabs.
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www.buddymedia.com 11
Pinned Posts
This Walmart
pinned Post
reflects a large,
high-quality image
of a featured dish
for its users.
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www.buddymedia.com 12
Fill Your Timeline with Content
The Today Show
filled in much of
the show’s history
upon the launch
of its Timeline and
featured a primate
anchor on the show
from February
1953.
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www.buddymedia.com 13
Tie It All Together—Build Your Fan Base
™.
and Page Engagement
Tie It All Together
American Girl grows its fan base through engaging
Posts and links to its Facebook tabs.
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www.buddymedia.com 14
Add Facebook Paid Ads to Create More
The Ford Mustang
tab on the Ford Mustang Page provides a great deal of content
with which fans
can engage.
take a Post created in
using a Facebook
engagement.
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www.buddymedia.com 15
ConclusionThe Old Versus the New
your content.
Contact us at [email protected], or follow us on:
ddymedia
buddymedia.com
+Buddy Media