How to Market your business on LinkedIn
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20-Sep-2014 -
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Transcript of How to Market your business on LinkedIn
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LinkedIn Marketing Strategy
Andrew McCauleyHeather Porter
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What is LinkedIn?
• created in 2003; world‘s largest professional network with over 120 million members and growing.
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THE GOAL
Not to add friends and swap stories and pictures, but rather,
TO MAKE NEW BUSINESS CONNECTIONS.
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In just the past 5 years, LinkedIn has done wonders
for small business marketing.
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IMPORTANCE TO BUSINESS
• It is free or relatively low cost.• Once a LinkedIn marketing strategy is in
place, it is not time consuming to update pages.
• Possible to reach a large, and if necessary, international audience
• Small businesses can network via personal connections or B2B.
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Yes! Go on…
• Focus on building the “Know, Like, Trust factor”, not on selling your products or services. People need to know, like and trust you before they will buy.
• Build your network.
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WHY USE LINKEDIN?
•The basic plan costs nothing.•Links to other social media. •Personal connections: Put a Name to a
Face. •Applications are available in the site
* Post your upcoming events* PowerPoint presentation * Create polls relevant to your industry
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CONTINUATION
• Join Group. * contribute to discussions * start your own * post a link and share
• Sell your talent!
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CHALLENGE: How to get people to follow your
company?
SOLUTION: Employees, most importantly top
management, need to be involved. Update regularly, participate in discussions and
groups and use the analytics to track performance.
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REMEMBER!
The goal is not profit,
IT’S CONNECTIONS.
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