How to Market & Sell to HR
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Transcript of How to Market & Sell to HR
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR &
GPHR cert credits free.
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Jessica Miller-Merrell@blogging4jobs
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#1 - HR is More Than a Lead
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HR, an Overview
• 72% are women• 12 years of experience• Median employee population of 560
2012 Study by HRPA
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Topics Important To Us
• Social Media • Manager & Leadership• Retention • Employment
Source: 2013 Blogging4Jobs Reader Survey
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#2 - Quality Over Quantity
Source: 2013 Blogging4Jobs Reader Survey
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#3 - Solution Not Sale
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How We Research
• Google• Recommendations• Articles/Blogs• Conferences
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#5 - Conversation Over Conversion
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#6 - Know the Industry
• Shadow your buyer• Read blogs • Attend conference sessions• Take time to know the industry
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Adoption in HR & Recruiting
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Personalize Everything
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Personalize Everything
• Create an experience• Custom & meaningful content• Personalized demos• PR pitches too!
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Questions?
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR &
GPHR cert credits free.
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Google Me
Jessica Miller-Merrell [email protected]
(405) 293-2564