How to Market a Business Online
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21-Oct-2014 -
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Transcript of How to Market a Business Online
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How To Market A
Business Online
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How to Market Business Online
Presuming you have a website already, how to drive
online traffic to it:
1. SEO – Search Engine Optimisation
2. Social Media
3. Google Tools
4. eMail Marketing
5. Analytics
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SEO
• Making site more visible to
• King of search engines
• Owns 90% of UK search
engine market
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Optimise Every Web Page
• Page Titles
• Meta Keywords
• Meta Description
• Content – use keywords
• Google Webmaster
• Link with applicable sites (quality over quantity)
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Social Media
• Help drive traffic to website via
LinkedIN, Twitter & Facebook
• Mentioning website link &
keywords re-inforces you in the
eyes of Google
• Distinguishs you as active site
out of millions websites
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• Online CV – Summary & Specialities
• Company Profile – Summary &
Specialities
• Get found in LinkedIN & more visible to
• Post updates to Personal & Company
Profiles
• Groups – Somerset groups over 500
members
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• Micro-messaging / instant chat
• Post messages about what up to business
• Mention website links – sub pages!!
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FacebookPage
• Fans (likes)
• Post messages once/twice
a week
• Post messages on other
Facebook Pages:
Somerset Page – 25,000
fans – multiple businesses
are posting on it.
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• Shortcut to Page One Presence
Google Tools
– Free listing on Google Maps
– Great for venue location or local
service only businesses
– Pay Per Click Advertising
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Google Ads
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Google Places
Industry Keywords + Location
Google Places = Google Maps
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Email Marketing
• Build customer base – Newsletter & eShots
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Analytics
• Track & analyse whether working
• Further develop strategy
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Follow Us On:
@qsocialmedia
@qChrisWood
www.facebook.com/qsocialmedia
www.linkedin.com/company/q-social-media
www.youtube.com/user/qsocialmedia