How to manage communications & campaigns …...Digital signage Intrane t Screensav er messages...
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How to manage communications & campaigns across your email and intranet for maximum impact Jeremy Salah, Newsweaver @Newsweaver_IC
Transcript of How to manage communications & campaigns …...Digital signage Intrane t Screensav er messages...
How to manage communications &
campaigns across your email and intranet
for maximum impact
Jeremy Salah, Newsweaver
@Newsweaver_IC
Newsweaver Cross-Channel Analytics
400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver
to help them inform, engage and inspire employees
While having a great brand, business model, processes and products is important
It is your employees that give your organization a competitive edge.
The last decade has seen widespread organizational change
and re-structuring across industries.
This has impacted the engagement and commitment of many
employees.
Loose
Cannons
Highly
engaged and
emotionally
committed.
May not be clear
where to apply
their enthusiasm.
Champions
Understand the
vision of the senior
team and they are
committed to
helping make it a
reality.
WeakLinks
Neither understand
your strategy nor
care about their
role in
implementing it.
How many of your employees are
bystanders and loose cannons?
Research by Ipsos MORI into more than 300 UK
companies measuring emotional as well as intellectual
buy in.
Bystanders
May
understand
your company’s
strategy well
but they aren’t
emotionally
committed to
implementing it.
Can your company afford disengaged employees?
UK Government Research: Engaging for Success: Enhancing performance
through employee engagement by David MacLeod and NitaClarkeThe true cost of a
disengaged workforce
lower
income
Companies with
low engagement
scores
32.7%
A disengaged employee costs
an organization approximately
$3,400 for every $10,000
salary
UK Government Research: Engaging for Success: Enhancing performance
through employee engagement by David MacLeod and NitaClarkeAn engaged workforce
3x 87% 2xgrowth
19.2%
Operating income (over a 12 month period)
faster profitgrowth
more employeeretention
- higher customer loyalty- higher productivity
- lower employee turnover
Challenges to effective communication
Employees are drowning in information
Are you sending too much content, too frequently only to
compound the issue?
1/3of employees’ time iswasted on
irrelevant
information
yearly cost ofinformation overload
to the US economy
(Harvard Business Review)
$900b
n
Channel Proliferation:How do you know which channel
is most and least effective?
Instant
messagin
gWikis
SMS
App
s
Extrane
t
Desktop
wallpaper Webcas
t
Digital
signage
Intrane
t
Screensav
er
messagesDesktop
alerts
Vide
o Employee
surveys
Employe
e
quizzes
?
Externa
l
channel
s
Enterpris
e
socials
newsletter
s
Internal
newsletter
sBriefings
Townhalls
Generation
X E-mail
Me
Age: 34-49
years
Born: ‘66-’81
Baby
Boomers
Phone Me
Age: 50-68
years
Born: ‘47-’65
Traditionalist
s
Write Me
Age: 69-87
years
Born: ‘28-’46
Generation
Y Text Me
Age: 20-33
years
Born: ‘82-’95
Many diverse audiences…
…generational, departmental, business unit, country,
etc.
Operating in the darkonly
of internal communicators are
satisfied with their ability to measure
the effectiveness of their
communications
16%
Transforming the business value of internal communications
through better measurement
Common obstacles to
meaningful measurement
IT controls
data, IC
can’t get it
Generic top line
stats with no detail
Can’t segment
by Employee
Groups
Tools not fit
for
purpose
Too many
disparate tools
Data in silos,
no global
view
Time & Resource
investment
required
These problems mean
communicators can’t...
-measure effectiveness across channels
-know what is and isn’t working across
channels
-see which employees aren’t engaging
with communications
-take action to improve results
What would the ideal look like?
Purpose built for IC Actionable insights
that make a difference
Easy and accessible
reports
All data in one place
Introducing Newsweaver
Cross-Channel Analytics
For the first time, understand
employee
digital engagement in 3 dimensions
Campaigns & Content
Employee
Audiences
Cross-Channel Analytics
Channels
Understand how your channels are working,
independently and together as a whole
Cross-Channel Analytics
SharePoint
ESN, Video, etc
Channel Effectiveness
Know how effective you are at reaching distinct
employee audiences such as departments,
business units, countries and regions
Cross-Channel Analytics
Country
Business Unit
Department
Employee Audiences
Know how your campaigns are performing across
your different channels
Cross-Channel Analytics
Leadership comms
Health & Safety
Compliance Update
Campaign Effectiveness
Use insights to take meaningful action
and improve results
A 360 view with Cross-Channel Analytics
360 degrees
Customer Case Study
Large organization
With over 50k employees
Large comms function:
- HQ Team of 5
- 20 Regional Communicators
across company
No way for Comms to easily
and effectively measure
Campaign PerformanceImplementing
Newsweaver Analytics
solved this
The Problems
The SolutionImplemented Newsweaver Analytics for Pilot Campaign
Simplification Segmentation
Continuous Improvement Prove value to the business
Pilot to solve Problem
Implemented Newsweaver Analytics for Pilot Campaign
Reach was 60% across intranet & email
Measure channel by channel
Learned email more effective
for reaching certain employees
Understand Employee Groups
-Able to tell REACH by country, business unit, dept
-Spotted poor reach in two international operations
-Took corrective action
Increased Reach from
60% to 80% overall
Content performance
Able to understand which content was most effective
Across channels; email & intranet
The Future
Thank you for your
time & attention
Questions
?
Valuable employee
insight all in one
place
Call us today for a
no obligation
demo
Global HQ:
00353.21.242.7277
US: 781.443.7600
www.newsweaver.com
Valuable employee
insight all in one
place
Call us today for a
no obligation
demo
Global HQ:
00353.21.242.7277
US: 781.443.7600
www.newsweaver.com
