How To Make Your Year-End Fundraising Stand

Outpresented by…

Noah BarnettMarketing, CauseVox

Katie BollingWorld Bicycle Relief

Rob Wu,CEO, CauseVox

Jamie McDonald Generosity Consulting

WEBINAR AGENDAHow To Make Your Campaign Stand OutCase Study: World Bicycle Relief Free ResourcesQuestions & AnswersLive CauseVox Demo

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An all-in-one online fundraising platform you and your donors will love.

Easily engage your community, reach new donors, and raise more money for your cause online.

Easily launch and manage your year-end fundraising campaign with CauseVox.Create a fundraising campaign for your nonprofit or social good project.

Easy to use personal fundraising pages for events, challenges, and ongoing fundraising.

Perfect for any type of fundraising campaign

Reach new donors with the power of peer-to-peer

fundraising

Empower your supporters to raise funds through personal & team

pages for your run/walk, challenge, or event.

Create mobile-optimized donation pages without IT

or a designer

Launch annual fund, giving day, or capital crowdfunding campaigns

that match your nonprofit's brand and website.

Streamline online fundraising & reduce

your workload

Offload back-office tasks like reporting and receipting, so you

can focus on spending more time with your donors.

Powerful features for peer-to-peer fundraisingPersonal fundraising pagesSupporters can easily create their own fundraising page during year-end.

Team fundraising pagesBusinesses, schools, and other groups can fundraise through a team-based page.

Jamie McDonald @genero_cityFounder & CEO, Generosity Consulting

Led 3 #GivingTuesday campaigns totaling nearly $20 million raised in 2013/2014

Leader of Civic and Higher Ed Partnerships, #GivingTuesday, 92Y

How To Make Your Fundraising Standout

So what’s the deal with #Giving Tuesday?

LAUNCH

Why Giving Days Work During Year-End

Designing A Successful#GivingTuesday Campaign

• Targets• Story • Impact• Spread• Delight• Begin

Secrets of great campaigns

Break through in <30 seconds …

How?

By making it the perfect little bite.

How to: Direct Service OrgsFrame your campaign around cost per client. Serving 500 clients a year with a $1 million budget = $2,000 per client

Break it down into smaller chunks: 3 months for $500; 1 month for $166; 1 week for $34.

Build a story around an inspiring client that exemplifies your work.

How to: Advocacy OrgsFrame ask around people reached or impacted each year

Example: Education advocacy org - show how many students lives will be changed by policies you advocate.

Create value: Policy impacts 10,000 students and campaign raises $100,000 = $10 per student.

Bring your impact to life with the story of a student whose attendance or achievement improved.

How to: Arts and CultureMake it bite-sized

Arts: Outreach focused on cost per visitor each year or the cost to put on an exhibit

Zoo, Aquarium: Campaign focused on how much it costs to care for an animal, fish each day.

Build your story. Eg., young artist who was inspired by your collection, or animal that was born or saved.

How to: Place-basedUrban, environmental or organizations with geographic footprint: structure asks around your catchment area.Example: Clean stream org focuses on 5-mile (8800 yards) watershed. Budget is $1.1 million/yr.

Create campaign. In this example, build on supporting a yard of the stream. $1,100,000/8800 yards = $125 per yard or $42 per foot of the stream. Tangible impact inspires donors!

5 Elements of the Outreach• Emotional Story• Clear Impact • Urgent need• Specific ask• Campaign consistencyMulti-channel is most effective.

Simple Story Map• Once upon a time...This starts

the story off and introduces our protagonist

• And every day…This will set up how life was before the challenge or inciting incident

• Until one day…This begins the action of the story with the challenge and the goal

Simple Story Map (continued)• And because of this…This

introduces the barriers or obstacles the protagonist faces

• And because of this…There could be several barriers that need introduction

• Until finally…This ends the story with the resolution…your work and the donor’s impact!

Be Contagious

Consistent, SHAREABLE content

Donor list

Prospects

Board

AmbassadorsStaff

Media

Volunteers

Hint: COPE - Create Once; Publish Everywhere

Great storytelling - charity: water

Great viral content

Pink Bra Tour with Crossfit Gyms

Great campaigns

When should I get started?

Now.

Katie Bolling @powerofbicyclesDirector of Development, World Bicycle Relief

Free Resources

60 Day Year-End Fundraising Planning Guide

We will email you a copy of the planning guide along with the recording and slides of this presentation later this week.

Find this resource in our learning center.

Launch your year-end fundraising campaign for free with CauseVox.Create a campaign for your nonprofit or social good project using our powerful online fundraising platform.

Learn more and get started at causevox.com

Product DemoStay on for a 20 minute demo of how you can power your #GivingTuesday or year-end fundraising campaign with CauseVox.