How to Make Your Display Channel Work By Grace Kaye
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#SMX #13C @Gracelucykaye How to make your display channel work
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Transcript of How to Make Your Display Channel Work By Grace Kaye
#SMX #13C @Gracelucykaye
How to make your display channel work
#SMX #13C @Gracelucykaye
Ads can be terrible
#SMX #13C @Gracelucykaye
What makes them great?
#SMX #13C @Gracelucykaye
Shortterm Longterm
1. Know your audience Freeaudienceinsighttools
Basicanalytics
CRMsystem
Analytics
Sensecheckeverything!
#SMX #13C @Gracelucykaye
Shortterm Longterm
2. Expand your audience Tag/pixelonsite
Similar/lookalikeaudiences
DMP
Useitforblockingaswellasprospecting!
#SMX #13C @Gracelucykaye
Shortterm Longterm
A/BTest Dynamiccreative
3. Hypothesise, test - then execute
Don’tover-test
#SMX #13C @Gracelucykaye
#SMX #13C @Gracelucykaye
Shortterm Longterm
Internal Attributionmodel
4. Align your media
#SMX #13C @Gracelucykaye
#SMX #13C @Gracelucykaye
Shortterm Longterm
Optimise Betas
5. Be Proactive
#SMX #13C @Gracelucykaye
3. How are people reacting?
MANUAL OPTIMISATION BOTH! AUTOMATED BIDDING
#SMX #13C @Gracelucykaye
#SMX #13C @Gracelucykaye
#SMX #13C @Gracelucykaye
Technology
What makes them great?
Knowyouraudience
Expandyouraudience
Hypothesise,testandexecute
Alignyourmedia
Beproactive
What makes them great?
Technology
#SMX #13C @Gracelucykaye
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