How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014

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Is Your Brand Visually Chic? The Power of SlideShare and InfographicsJason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

Feel free to Tweet along:

#SocialFresh@jasonmillerca

@LinkedInMKTG


1 of every 3Professionalson the Planet ison LinkedIn

1/3


Jobs

Content7XContent pages receive 7X the page views vs. job pages.


The Definitive Publishing Platform

Professional


Let’s Talk About Content…


Research shows that a picture is really only worth 81.4 words,

on average.


The visual is the new headline!


5 Reasons for Going Visual

WE ARE ALL

VISUAL THINKERS

Visual language aids

in decision making

Visual is more persuasive

Visual makes a better,

longer overall impression than

simple text

1 2

4

3

5Visual connects

emotionally


SlideShare is a Platform for Visual Content Marketing Thought

Leadership


Who’s Doing it Right?

Meet the experts.


Visual Kicks Text’s A**

328,000Views!

Who’s Doing it Right?


Cross-channel Integration


Built in Lead Forms

Provides a robust dashboard for measuring success

$4620

<$1.00$ per Success

7440Successes

$1.00$ per New Names

4482New Names

Indexed by Google


The Infographic is not Dead; Claiming that Something is Dead is

so Passé


The Multi-Benefits of Successful Infographics

Provides a snapshot of a bigger story

Breaks down a complex idea

Easily shareable & attracts attention

Fuel for your social and demand-gen programs

Great SEO for linkbacks

Enhance press releases

Entertaining and fun


PUBLISHER TOTAL UNIQUE VISTORS

178,809,843

TOTAL POTENTIAL VIEWERSHIP

3,024,141,647

33 LINKBACKS FROM TOP TIER PUBS

8109 SHARES


Kittens vs. Bacon

When You Need That Extra Push…


Inbound + Outbound = Heavy Metal Thunder(Sponsored Updates)


Mobile is Accelerating Content Consumption


Smartphone Consumption is Always On

9pm6pm3pm12pm9am6am


Optimizing SlideShare for Mobile

GO BIG

Say more with less

Keep it simple

A picture is worth

1,000 words

1 2

4

3

5Use high

contrast colors


For Those About to Create Visual Content…

Where do I Start?


The only art I’ll ever study is stuff that I can steal from.

- David Bowie


#CultureCode

8 MILLION VIEWS!


Promoting your event? Check…


A Coupon Code Inside Your Slidedeck? I’ll Take It!


A visual journey of FAQs? Genius.


Clickable links inside your SlideShare deck, Boom!


How Do You Know if This Stuff is Working?

Increased referral traffic

Social Engagement

Higher quality leads


Social Content

SEO

Demand Gen

PR

Community

Meet the NEW Marketing Team……


“People want a thrill, people want a spectacle and people love

to be entertained.”

How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014

Marketing

Transcript of How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014