DNNCorp | dshiao | mprofs

Whorsquos Creating Content Everyone

73 of B2B Marketers are producing more content than they did one year ago

69 of B2C Marketers are producing more content than they did one year ago

Source Benchmarks Budgets and Trends B2B Content Marketing from Content Marketing Institute and MarketingProfs

Source Benchmarks Budgets and Trends B2C Content Marketing from Content Marketing Institute and MarketingProfs

ldquoContent marketing done rightrdquo

Photo via ldquojencurdquo on flickr

ldquoContent I got nextrdquo

Whorsquos Creating Content Everyone

73 of B2B Marketers are producing more content than they did one year ago

69 of B2C Marketers are producing more content than they did one year ago

Source Benchmarks Budgets and Trends B2B Content Marketing from Content Marketing Institute and MarketingProfs

Source Benchmarks Budgets and Trends B2C Content Marketing from Content Marketing Institute and MarketingProfs

ldquoContent marketing done rightrdquo

Photo via ldquojencurdquo on flickr

ldquoContent I got nextrdquo

ldquoContent marketing done rightrdquo

Photo via ldquojencurdquo on flickr

ldquoContent I got nextrdquo

Photo via ldquojencurdquo on flickr

ldquoContent I got nextrdquo

Some adjectives to help guide us

Photo via Ruth Ellison on flickr

Unique

Different

Rare

Unusual

Memorable

Uncommon

Distinctive

Remarkable

Exceptional

Extraordinary

Photo via Ruth Ellison on flickr

Unique

Different

Rare

Unusual

Memorable

Uncommon

Distinctive

Remarkable

Exceptional

Extraordinary

Conventional

List-based content

SlideShares

Infographics

Twitter chats

Webinars

Audio interviews

eBooks

From Conventional to (More) Unique

List-based content

SlideShares

Infographics

Twitter chats

Webinars

Audio interviews

eBooks

Longer lists

Video SlideShares

Interactive Infographics

Google Hangouts

Regional Events

Video interviews

Interactive eBooks

How to Make Your Content Marketing Unique (Now That Everyonersquos Doing It)

A blog post you may find interesting

Why the Future of Content Marketing is Interactive Content

Oh and if you liked that one check this one out too

From Conventional to (More) Unique

List-based content

SlideShares

Infographics

Twitter chats

Webinars

Audio interviews

eBooks

Longer lists

Video SlideShares

Interactive Infographics

Google Hangouts

Regional Events

Video interviews

Interactive eBooks

How to Make Your Content Marketing Unique (Now That Everyonersquos Doing It)

A blog post you may find interesting

Why the Future of Content Marketing is Interactive Content

Oh and if you liked that one check this one out too

How to Make Your Content Marketing Unique (Now That Everyonersquos Doing It)

A blog post you may find interesting

Why the Future of Content Marketing is Interactive Content

Oh and if you liked that one check this one out too

Now letrsquos ask some content marketing

experts

If you like an expertrsquos tip wersquod love for you

to tweet it

Tweet this

Yoursquoll need to mouse over the left edge here in order to tweet If you move your mouse towards the middle of this

same area yoursquoll end up advancing to the next slide

If you like an expertrsquos tip wersquod love for you

to tweet it

Tweet this

Yoursquoll need to mouse over the left edge here in order to tweet If you move your mouse towards the middle of this

same area yoursquoll end up advancing to the next slide

ldquoTo stand out

create content

that readers

can interact

with Quizzes

clickable

images

interactive

infographics

dynamic

widgets etcrdquo

Yael Kochman

Yaelkochman

Tweet this

ldquoUse a free

image

creator like

Canva to

brand your

thoughts w

images amp

visually

represent

content

Images get

more shares

amp statsrdquo

Stacey Miller

staceylamiller

Tweet this

ldquoIncorporate

quotes from

influencers

experts and other

big shots Let them

know and watch

them share share

sharerdquo

Carter Hostelley

carterhostelley

Tweet this

ldquoCurate content to

monitor what is

being said in your

industry fill in the

gaps and publish

what hasnt been

written yetrdquo

Guillaume Decugis

gdecugis

Tweet this

ldquoCreate content

that has the

spice of life by

referencing

true stories

from your

community and

personal

experiencesrdquo

Leslie Belknap

LeslieBelknap

Tweet this

Advanced TacticContent Co-Creation

Content Co-Creation

Source New York Times article May 20 2015

Content Co-Creation

Source New York Times article May 20 2015

Content Co-Creation

ldquoThe amazing thing about using this software is you can produce an amazing

video every day with big production valuesrdquo

ldquoMr Garrett has more than 57 million subscribers to his Stampy videos which

have been seen almost 35 billion times placing him just ahead of Lady Gaga in

terms of cumulative viewsrdquo

ldquoFrom Minecraftrsquos earliest

days the company behind

it encouraged people to

share video clips on

YouTube and other social

media sites seeing it as a

potent form of grass-roots

marketingrdquo

Content Co-Creation

Visit Create Airbnb website Hat tip to Ann Handley (annhandley) who mentioned this site in a recent article

Content Co-Creation

Visit Create Airbnb website Hat tip to Ann Handley (annhandley) who mentioned this site in a recent article

Content Co-Creation

Cost efficient

Cream rises to the top

Yoursquoll see better quality than you could do yourself

ldquoBe yourself You

are the most

unique thing

you have to offer

If you are boring

then try pictures

of kittensrdquo

Craig Rosenberg

funnelholic

Tweet this

ldquoBe yourself You

are the most

unique thing

you have to offer

If you are boring

then try pictures

of kittensrdquo

Craig Rosenberg

funnelholic

Tweet this

ldquoStay true to

your brand

Thats a

powerful

filterrdquo

Margaret Molloy

MargaretMolloy

Tweet this

ldquoExceptional

content offers a

new slant

presents info in

a new way

andor provides

deep accurate

detail rdquo

Brad Shorr

bradshorr

Tweet this

ldquoTo stand out you

need to find your

niche leverage your

expertise amp

consistently

provide true insight

amp opinion Most of

all be authenticrdquo

Jeanne Sachs

jlsachs

Tweet this

ldquoStop being so

self-centered

Your content

should be

useful to

someone that

will never

become your

customerrdquo

Eric Wittlake

wittlake

Tweet this

A framework for thinking about

content uniqueness

Uniqueness

Sustainability

Opinion(contrarian)

Opinion (conventional)

Industry Data

Survey Data

Newsjacking

Media FormatExpertise

Knowledge

Customer Data

Perspective

High Quality

Landscape of Content Uniqueness

ldquoFind a way to inject

a bit of personality

into everything you

create amp deliver it

with fiery

enthusiasm (or

heavy metal

analogies) Thatrsquos

what works for merdquo

Jason Miller

JasonMillerCA

Tweet this

Uniqueness

Sustainability

Opinion(contrarian)

Opinion (conventional)

Industry Data

Survey Data

Newsjacking

Media FormatExpertise

Knowledge

Customer Data

Perspective

High Quality

Landscape of Content Uniqueness

ldquoFind a way to inject

a bit of personality

into everything you

create amp deliver it

with fiery

enthusiasm (or

heavy metal

analogies) Thatrsquos

what works for merdquo

Jason Miller

JasonMillerCA

Tweet this

ldquoFind a way to inject

a bit of personality

into everything you

create amp deliver it

with fiery

enthusiasm (or

heavy metal

analogies) Thatrsquos

what works for merdquo

Jason Miller

JasonMillerCA

Tweet this

ldquoDo original

research We all

want fresh

information not

the same old

rehashed facts

Research that

challenges

assumptions is

bestrdquo

Pam Neely

PamellaNeely

Tweet this

ldquoIdentify gaps in

your industry by

analyzing what your

competitors arent

doing and the

challenges your

customers have that

arent addressedrdquo

Brian Honigman

BrianHonigman

Tweet this

ldquoKnow who your

audience is Create

content theyll love

Add your unique

angle Make sure they

see it Repeatrdquo

Todd Wheatland

ToddWheatland

Tweet this

ldquoYour content is not

for THE crowd its

for YOUR crowd

Gather them ask

them about their

challenges then

create content to

serve themrdquo

Carrie Jones

caremjo

Tweet this

ldquoYoure far

more likely

to engage

readers and

get

remembered

when you

express your

opinion and

take

chancesrdquo

Barry Feldman

FeldmanCreative

Tweet this

Photo via Ruth Ellison on flickr

How will YOUR

content be

unique