“How To Make Your Competitor’s Ads Invisible”profitablemarketingsystems.com /how-to-make-your-competitors-ads-invisible/

Joe McVoy

Wouldn’t it be cool if you could do somethingthat would make all your competitor’sadvertising and marketing invisible?

That would make it much easier to get sales,wouldn’t it?

With all the tens of thousands of advertisingexposures we’re exposed to every day, ourbrains deal with it by ignoring anything thatisn’t important and relevant to us at that time.

This happens automatically without yourconscious mind involved at all. It’s a survivalmechanism from our cave-man days.

Evolution favored those of us who recognized danger from predators in time to evade them. Those withoutthis ability get eaten so survival of the fittest worked very quickly for this characteristic!

Here’s an example you can probably relate to.

A guy I know was in the market to buy a car.He wanted something totally unique so haddecided on an ugly Army-green Hummer.

He had never seen one before and his kidsthought it was totally cool. So, with hisfamily’s support, he bought “the Beast”.

On the drive back home, he saw no less thananother 5 ugly Army-green beasts just likehis!

How is this even possible?

Having never seen one in his entire life, how could he see 5 on the way home from buying one himself?

The answer is simple.

The “reticular activator” part of his brain had been seeing them all along, but they never made it into hisconscious thought because they were not “relevant or important” in his life.

Now that he owned one, the cars his eyes noticed all along were thrusted into his conscious thoughts andhe noticed.

Now, they were relevant and important because he owned one and was enjoying the “exclusivity” thatbrought him . . .

So what does this have to do with making your competitor’s ads invisible?

Lots.

If you can develop a trusting relationship with your customers so that they already know where they’ll gonext time they need your product or service, they won’t even notice any of your competitor’s advertising ormarketing.

So how do you do this?

By doing the thing you’re probably not doing now – keeping in touch with your customers to build andstrengthen your relationship with them.

Did you know the biggest reason people or businesses change suppliers is not the product quality, price oreven service, its because they don’t feel appreciated?

In fact, in a survey reported by marketing guru, Dan Kennedy, these are the reasons business losecustomers . . .

1% die

3% move away – not much we can do about that

5% follow a friend or relative’s advice and switch

9% leave because they perceive a better value elsewhere

14% leave due to product or service dissatisfaction – and we can get that lower… but… all thesereasons only add up to 32% – what about the rest???

It turns out that 68% of all lost customers are leaving because they feel their business was notappreciated or valued! 68%!

You can show appreciation for your customers by sending them birthday cards, holiday cards, and makingpersonal contact on the phone.

When was the last time any business you do business with communicated with you personally?

In all the years I’ve been doing marketing consulting, I’ve never seen any client who understood this orkept in touch with their customers anywhere near as often as they should.

Clients typically only think about getting new customers and spend all their money there, ignoring thecustomers they already have, and losing them along the way.

Whenever I tell clients to do this, the objection I always get is that it’s too time consuming and althoughbusiness owners understand the need to keep in touch with their customers, they just don’t do it.

The good news is that there is now technology that can do this for you.

There are services that will send out handwritten greeting cards with your own message and signatureautomatically to your customers.

You can even schedule these cards to go out in the postal mail just like you schedule email autorespondermessages.

But, that’s the subject of another post on the how to implement this specific marketing tactic.

Keep reading this blog and I’ll reveal how to do that and where to go to get it done for you – or you couldjust give me a call and find out now . . .

Joe720-890-8760joemcvoy@gmail.com

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Joe McVoy

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