“How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant.
Transcript of “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant.
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VIDEO ADSHarnessing The Power Of
How to Make Your Ads Convert
@derraleves
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About Me• On YouTube since 2005
• Own Company That Focuses On Audience Development & Growth, Monetization from YouTube/Video, & Paid Media Strategies.
• YouTube Certified, 5 Adwords Certifications, Google Analytics Certified and more.
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8.7 Billion ViewsOn Youtube
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2.3 Billion ViewsOn Youtube
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ONE MILLIONSUBSCRIBERS
ON
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Big YouTube Channels & Ton More Businesses!
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New Online ConsumerLoves Micro-Moments
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Want To Know MomentsWant To Go MomentsWan To Do MomentsWant To Buy Moments Want To Watch Moments
Five Types Of Micro-Moments
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Shark Tank
Invested
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CONTENT IS KING
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All Content NeedsTo Add Value
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What Value Will Your Content Offer
INSPIRE EDUCATE ENTERTAIN
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The Power of Direct Response
Videos
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Ron Popeil
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Sold Billions
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Power Pitch Video Formula
Capture Attention
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Power Pitch Video Formula
Capture Attention
Prob
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Cre
dibi
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tion
Cre
dibi
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Repeat
The
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Power Pitch Video Formula
Capture Attention
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Power Pitch Video Formula
Capture Attention
Prob
lem
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Power Pitch Video Formula
Capture Attention
Prob
lem
Solu
tion
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Power Pitch Video Formula
Capture Attention
Prob
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Cre
dibi
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1
Solu
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Cre
dibi
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Power Pitch Video Formula
Capture Attention
Prob
lem
Cre
dibi
lity
1
Solu
tion
Cre
dibi
lity
2
Cre
dibi
lity
3
Cal
l To
Act
ion
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Power Pitch Video Formula
Capture Attention
Prob
lem
Cre
dibi
lity
1
Solu
tion
Cre
dibi
lity
2
Cre
dibi
lity
3
Cal
l To
Act
ion
Repeat
The
GU
SH
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DISTRIBUTION IS QUEEN …SHE HAS THE REAL POWER!
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Questions??@derraleves
/derraleves
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